Zellers has announced a cuddly comeback.
Canada’s discount store chain has revealed that Zeddy, the iconic plush bear that has captured the hearts of Canadians for decades since 1986, is returning to store shelves.
With every $15 purchase of Zeddy, $5 will go to support Campfire Circle, a charitable organization that brings healing through happiness to kids with cancer or serious illness and their families. Zeddy has been part of the Campfire Circle family since 2012, following a nationwide contest to find him a new home at the time. Campfire Circle (formerly Camp Ooch and Camp Trillium) was voted on and chosen by Canadians.
“When we announced that Zellers would open stores inside Hudson’s Bay locations, the number one request across the country was to Bring Back Zeddy,” says Sophia Hwang Judiesch, President of Hudson’s Bay. “So many Canadians grew up with Zeddy, not only the plush toy version, but also Zeddy the mascot who visited hospitals, attended special events, and hosted birthday parties. We’re so excited to continue his support of Campfire Circle and bring Zeddy back with a purpose.”
Zeddy retains his big signature eyes and infectious grin. His nostalgic yellow shirt has transitioned into a vibrant Zellers red with a new typeface. Standing approximately 15 inches tall, Zeddy radiates adorableness, making him an irresistible companion for cuddles.
“We’re so grateful for the support of Zellers and their customers who are helping to bring healing through happiness to kids with cancer or serious illness and their families across Ontario,” says Alex Robertson, CEO of Campfire Circle. “The funds raised through the purchase of Zeddy bears will support our programs that improve kids’ overall well-being, help them build resiliency, and develop life-long friendships.”
Zeddy will be back in plush form and available for purchase in stores starting today and online beginning Oct. 30.
