Zmags and Toys “R” Us executives are teaming up to host a webinar on improving digital experiences to boost e-commerce sales.
The panel, “Accelerating Content Experimentation to Drive Revenue Now (and Later),” will be co-hosted by Zmags Chief Technology Officer Ryan Breen and Toys “R” Us E-Commerce Operations Manager Rachel Sutherland. The two executives will discuss how companies can push improvement in their digital experiences to drive sales.
More specifically, the webinar will go over rapidly creating content for tests, using high-traffic events to test new features, and evaluating results while continuing to monitor changing trends.
“The biggest challenge for most e-commerce teams is not the capacity to come up with great ideas, but rather their ability to execute experiments at scale,” Breen says. “Attendees of this session will leave excited to optimize their e-commerce sites and confident enough to run experiments on their most highly trafficked pages.”
“Accelerating Content Experimentation to Drive Revenue Now (and Later)” is on June 28 at 11 a.m. ET. To register for the webinar, go to zmags.com.
