Source: Zulily

Digital retailer Zulily is getting into the holiday toy game with its first-ever Top Toy List.

The inaugural assortment is a curated collection of 29 toys, games, and books designed to get kids to connect, move, and imagine. According to a survey conducted by Zulily and OnePoll, 70% of moms feel pressure to make the holiday season great for their kids due to the stress of the pandemic.

Source: Zulily

“Zulily is moms’ best-kept secret for playtime essentials at a great value; after all, since our first sale in 2010, we’ve sold tens of millions of toys — think about all of those memories made since then!” says Lindsay Reynolds, merchandise manager, toys and games at Zulily. “The holidays are all about connecting as a family, and, in light of the pandemic’s impacts on children and playtime, parents are searching for toys this year that get the family moving, imagining, and bonding across generations.”

An expanded selection of toys is available at Zulily’s Santa’s Workshop where the assortment changes daily.

For a full rundown of 2020’s hottest holiday toys, be sure to consult the Toy Insider’s 15th Annual Holiday Gift Guide. Featuring more than 160 toys from more than 110 toymakers in print and more than 300 toys online, it’s a can’t-miss roadmap to the must-have toys of the season.