Zulily Rings in the Holidays with First-Ever Top Toy List

Source: Zulily

Digital retailer Zulily is getting into the holiday toy game with its first-ever Top Toy List.

The inaugural assortment is a curated collection of 29 toys, games, and books designed to get kids to connect, move, and imagine. According to a survey conducted by Zulily and OnePoll, 70% of moms feel pressure to make the holiday season great for their kids due to the stress of the pandemic.

Source: Zulily

“Zulily is moms’ best-kept secret for playtime essentials at a great value; after all, since our first sale in 2010, we’ve sold tens of millions of toys — think about all of those memories made since then!” says Lindsay Reynolds, merchandise manager, toys and games at Zulily. “The holidays are all about connecting as a family, and, in light of the pandemic’s impacts on children and playtime, parents are searching for toys this year that get the family moving, imagining, and bonding across generations.”

An expanded selection of toys is available at Zulily’s Santa’s Workshop where the assortment changes daily.

For a full rundown of 2020’s hottest holiday toys, be sure to consult the Toy Insider’s 15th Annual Holiday Gift Guide. Featuring more than 160 toys from more than 110 toymakers in print and more than 300 toys online, it’s a can’t-miss roadmap to the must-have toys of the season.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.