MGAE Launches New STEAM-Based Franchise, Project Mc2

MGA Entertainment (MGAE) has introduced a new Science, Technology, Engineering, Art, and Math (STEAM) curriculum-based franchise, Project Mc2, a full line of dolls and experiments pairing fashion doll play with making a lava light, a volcanic eruption, and more at-home kitchen-based experiments.

The merchandise assortment, which includes the Project Mc2 Ultimate Lab Kit, will be accompanied by a Netflix Original series premiering worldwide on August 7. The series follows four super-smart, science-skilled girls who are recruited to join a spy organization, NOV8 (aka “Innovate”).

MGAE has also partnered with DreamWorks’ AwesomenessTV to create short form YouTube content. In addition, a new Project Mc2 brand website is filled with games, videos, character introductions, quizzes, and a full product catalog. MGAE will also be launching an app, featuring science and spy game play, on the iTunes App store early this month.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.