China Toy Fair


Allied Products to Develop Britannica-Branded Puzzles

Allied Products Company has been picked to develop and market a line of wooden and cardboard puzzles under the Encyclopaedia Britannica brand. Allied will produce the line of branded puzzles under both its Springbok and Majestic puzzle lines.

The Encyclopaedia Britannica Springbok puzzles will be sold at a wide selection of gift and specialty stores such as Hallmark, while the Encyclopaedia Britannica Majestic puzzles will be at retail stores. The first Britannica puzzle, America the Beautiful, will be on store shelves early this year.

Recently, Encyclopaedia Britannica announced the launch of its licensing program, which includes branded science books, interactive puzzles, plush, and more. JRL Group, a licensing and marketing agency, negotiated the puzzle licensing deal.