Squishmallows is once again taking its adorable IP into the consumables space.
The Jazwares collectible plush brand inked a co-branding deal with See’s Candies, a California-based confectionery company, to bring a gift set to market in October. The set will include an 8-inch version of the Squishmallows character Emily the Bat, as well as a custom box of chocolates and candy, sold in a one-of-a-kind tote bag.
“This will be the perfect Halloween treat for fans of both brands, and we’re eager to add this unique collaboration to our robust lineup of iconic Squishmallows products,” says Gerhard Runken, Executive Vice President of Brand and Marketing at Jazwares.
President and CEO of See’s Candies Pat Egan adds, “At See’s, we’re in the business of bringing joy, and that is exactly what this collaboration with Jazwares will do for fans of both brands. The ever-popular Squishmallows combined with our iconic, delicious chocolates will be the perfect treat this October.”
The set will hit See’s shops and website in October. Stay up-to-date on Jazwares’ leading toy property and its collaborations by visiting the Squishmallows site.
