DHX Brands appointed Alpha Group as its global toy licensee, excluding Asia, for its action-packed sci-fi competition series Massive Monster Mayhem.

Produced by DHX Media, Massive Monster Mayhem is co-created by Artur Spigel and Michael Chaves. Alpha Group’s line of product will include inflatable role-play toys, dress up items, action figures, R/C, plush, and board games inspired by the series.

The news comes on the heels of Nickelodeon International’s pickup of Massive Monster Mayhem for more than 140 territories, following the launch of the series on Nicktoons last fall in the U.S., announced in January.