ASTRA’s Neighborhood Toy Store Day Celebrates Fourth Year

ASTRAtoystoredayOn November 9, independent toy stores across the U.S. will participate in the American Specialty Toy Retailing Association’s (ASTRA) fourth annual Neighborhood Toy Store Day. The initiative raises consumer and media awareness about the positive influence that specialty and independent toy retailers have on the local community and economy.

Local toy stores will mark the occasion with special in-store events, including crafts, entertainers, scavenger hunts, and more. Participating ASTRA store owners can download banners and graphics and access sample promotional language on ASTRA’s website for members. For more information about Neighborhood Toy Store day, visit YourNeighborhoodToyStore.org.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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