Author: Anisha Robertson

Mattel’s Fourth Annual 12 Days of Play Program Impacts More Than 100,000 Children

Mattel has started its fourth annual global Mattel 12 Days of Play program, a series of holiday-themed philanthropic events that will give the gift of play to more than 100,000 children in more than 30 countries. Mattel 12 Days of Play brings Mattel employees together to impact the lives of children at underserved schools, hospitals, food banks, orphanages, and other community organizations around the world with a variety of play, toys, and fun activities. In the Los Angeles area alone, more than 2,000 volunteers are joining children at inner-city elementary schools and the Mattel Children’s Hospital UCLA. Working with its signature partner Playworks, as well as LA’s Best and other local organizations, Mattel will create a total of eight Winter Wonderlands. The play areas have approximately 400 tons of snow combined, where an estimate of 5,000 kids ages 6 to 11 can play. These events feature real falling snow and activities such as sledding, ice skating, racing Hot Wheels cars down a 40-foot track, photo opportunities with real-life Barbie, a chance to meet Mr. and Mrs. Claus, and plenty of toys. On December 5, Mattel’s global headquarters in El Segundo, Calif. was covered in more than 100 tons of snow and real flakes fell from the sky. Kids were also able to sled down three tracks and drive Power Wheels through an obstacle course. In addition to a number of other volunteer...

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Galt Toys Launches Exclusive Toy Collection in the U.S.

Galt Toys, producer of quality developmental toys for children, has debuted in North America just in time for the holiday season. With a history spanning more than 175 years, Galt Toys hopes to replicate their success overseas by launching their collection of developmental toys for baby’s first year and beyond. This collection was developed with parenting guru Dr. Miriam Stoppard and focuses on the educational developmental of babies and toddlers. The new Dr. Miriam @ Galt collection of 21 wooden, plastic, and soft toys is designed to encourage learning through play with each toy. The line includes a jigsaw puzzle, a rattle, a baby walker, an activity centre, and a shape sorter. The collection of toys is designed to help with key child development milestones, such as manual dexterity, hand-eye coordination, speech, feelings and emotions, memory, visual acuity, and conceptual thinking. Dr. Stoppard has also written a unique play guide for each toy, which gives tips on how to play with the toy in the most beneficial way while having...

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The Bandai Foundation Donates More Than $400,000 to Benefit Children Nationwide

The Bandai Foundation, a non-profit organization created by Bandai America Inc., has donated more than $400,000 in grants to 40 national and regional organizations dedicated to helping children throughout the U.S. Since inception in 1995, The Bandai Foundation has given more than $6 million to non-profits benefitting needy children. The Bandai Foundation granted more than$400,000 to 40 national and regional organizations at its annual Time For Giving celebration. All of the 2013 grantees attended the celebration at the Bandai America headquarters earlier this month. Each year, The Bandai Foundation accepts grant applications from qualified 501(c)(3) non-profit organizations that support children. This year, The Bandai Foundation focused its efforts on a hunger campaign dedicated to fighting hunger for children and their families. Special consideration was given to grant applications that share The Bandai Foundation’s 2013 mission. Organizations that received grants this year include Giving Children Hope, Children’s Bureau of Southern California, American Diabetes Association, Exceptional Children’s Foundation, Kids in Distressed Situations Inc., Miller Children’s Hospital Long Beach, and the Toy Industry...

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Cyber Monday Online Shopping Extends Four Days After the Big Day

More than 130 million Americans participated in Cyber Monday this year. Cyber Monday sales reached a record $2 billion, a 20 percent increase since last year. Although Cyber Monday focuses on one day, the other four days this week continue to be peak online shopping days. Check out the infographic below, presented by Blue Fountain Media, for more...

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Spielwarenmesse’s TrendGallery Presents Four Trends for 2014

At Spielwarenmesse 2014 the new TrendGallery will debut upcoming trends and product novelties in Hall 3A. Product displays are given a platform next to presentations and guided tours. From Wednesday to Sunday during the Toy Fair, the trend experts Reyne Rice (U.S.) and Dr. Maria Costa (Spain) will detail the individual trend segments and introduce new products. Exhibitors will also be presenting campaigns live. For an overview of the global toy trends, Spielwarenmesse eG has created an international TrendCommittee. These trends scouts report on the latest trends from the industry from all around the world. As a preview on Spielwarenmesse 2014, the international TrendCommittee has already spotted four trends:  Fit4Life: Toys that Promote Life Skills: Through practical methods such as gardening, sewing, handicrafts, cooking and pretending to be doctors, these toys impart important skills and prepare children for life. Retromania: Retro Toys and Retro Licences: Toys and heroes that grown-ups know from their own childhood are experiencing a revival. The new retro toys are often equipped with plenty of smart features. Mini is King: Mini Toy Versions: This development presents particular challenges in respect of products, and games in particular. More often than not, they have to be scaled down to accommodate a growing demand for mobility and transportability TechToys: Technology Teams up with Tradition: Traditional games and digital domains are producing game combinations which appeal to the young and...

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