Sophia’s and ASPCA Team Up for Adopt-A-Pet Series

SophiasASPCALicense,AdoptAPetSeriesSophia’s has introduced its Adopt-A-Pet series, consisting of plush pets sized for 18-inch doll play. The Adopt-A-Pet series was created by Sophia’s in honor of the American Society for the Prevention of Cruelty to Animals (ASPCA), and provides families with the opportunity to combine interpretive, 18-inch doll play with teaching children an important lesson about pet rescue and philanthropy.

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ASTRA Increases Play Time at Marketplace & Academy

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) is giving independent toy retailers registered for ASTRA’s Marketplace & Academy up to five hours over the course of the event to play with new-to-market games and kits.

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Activision Unveils Guitar Hero Live, Available Worldwide This Fall

Eric Hirshberg, CEO of Activision Publishing Inc.

This morning, Activision Publishing Inc. officially announced the latest installment of its Guitar Hero series, Guitar Hero Live, intended to reflect modern trends in both music and video game consumption. The new game marks the franchise’s return after a five-year hiatus.

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Pillow Pets and Hasbro Enter Licensing Relationship for My Little Pony Pillow Pets Plush

TwlightSparklePillowPetCJ Products will be creating an exclusive line of plush products featuring characters from the popular animated TV series, My Little Pony: Friendship Is Magic, under license from Hasbro Inc. The line will include Twilight Sparkle and Rainbow Dash as foldable Pillow Pets, Dream Lites, plush backpacks, Sling Paks, and FabTablets universal tablet holders.

My Little Pony Pillow Pets will be available in June at www.pillowpets.com as well as at select retail stores nationwide.

TIF Provides New Toys and Games for 1,500 Children at Marine Corps Air Station

TIF,MCASMiramarApproximately 1,500 children and their families stationed at Marine Corps Air Station (MCAS) Miramar received brand new toys from the Toy Industry Foundation (TIF) and national partner Boys & Girls Clubs of America (BGCA) Military Services during a special Month of the Military Child celebration, which took place on April 11 in San Diego.

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ChizComm Ltd. Appoints Livy Jacobs to Communications Director

ChizcommLogoChizComm Ltd. has appointed Livy Jacobs to the position of communications director, effective April 20. Jacobs brings more than 10 years of experience to ChizComm, as well as a track record of helping brands shape and tell stories that drive awareness and growth.

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Mobile Game Publisher TabTale Acquires Sunstorm Games

TabTaleLogoTabTale Ltd. has acquired Sunstorm Games, a Las Vegas-based kids mobile game developer. TabTale is repeatedly ranked among the top 10 mobile game publishers worldwide as far as downloads on Apple App Store, Google Play Store, and Amazon App Store. The company has more than 100 games released to date, and more than 600 million downloads of its mobile games and kids educational apps.

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Build-A-Bear Launches Promise Pets Line, Fosters Pet Responsibility with New App

Build-A-Bear has launched its newest product line, Promise Pets, a realistic pet plush collection that features a complementary mobile app, which families can download to bring the experience of pet care to life.

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Scopely Rolling with Hasbro, Set to Bring Yahtzee to Mobile Devices Worldwide

YahtzeewithBuddiesScopely, a publisher of free to play games on mobile and tablet devices, has joined with Hasbro Inc. to launch the Yahtzee with Buddies game, an officially licensed and free-to-play Yahtzee experience.

Yahtzee with Buddies boasts a new look and graphics, as well as intuitive game play intended to stay true to the feel of the original Yahtzee. Players can go head-to-head with family and friends, tracking the results through stats, or play on their own. The game also includes daily and weekly tournaments, allowing for competition with fans around the world.

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TIA Extends Benchmark Study Participation Deadline to April 24

TIALogoToy companies can still participate in the Toy Industry Association’s (TIA) confidential 2015 Toy Industry Financial and Operating Benchmark Study, and learn how their financial performance compares with other companies of similar size and distribution channel. The response deadline has been extended until April 24, and the questionnaire can be completed securely online or via hard copy (mailed out to members in late February).

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