Author: Phil Guie

Skylanders SuperChargers Charges into North American Retail

This Sunday, Skylanders SuperChargers, from Activision Publishing Inc., will arrive at North American retailers. The new game features Turbo Charge Donkey Kong and Hammer Slam Bowser, two of Nintendo’s iconic characters, re-imagined as Skylanders for Wii U system starter packs, as well as in Skylanders SuperChargers Racing Starter Packs for the Nintendo Wii and 3DS systems. Developed by Vicarious Visions, Skylanders SuperChargers introduces land, sea, and sky vehicles that are playable in both the physical and digital worlds. The game features new heroes with their own distinct moves, attacks, and weapons, as well as vehicles with special in-game abilities. The Skylanders SuperChargers Starter Pack will include two Skylanders characters, a Skylanders vehicle, a newly designed Portal of Power, and the full game. Fans can also look for the Skylanders SuperChargers Dark Edition Starter Packs featuring Dark Spitfire, Dark Hot Streak, and the Kaos Trophy, which unlocks special gameplay content. There will also be Wii Dark Edition Starter Packs with Dark versions of Turbo Charge Donkey Kong and his vehicle, Barrel Blaster; and Dark Hammer Slam Bowser and his vehicle, Dark Clown Cruiser. Activision will also introduce Skylanders SuperChargers Racing, a complementary racing experience featuring Donkey Kong and Bowser, who along with their specially created vehicles will be available exclusively in Skylanders SuperChargers and Skylanders SuperChargers Racing Starter Packs for Nintendo platforms. By twisting the character’s base, the SuperCharged Donkey...

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Playsmart Labs Inc. Launches Creativas App

Playsmart Labs Inc. aims to explore children’s creativity both on and off tablets with the Creativas Design Studio app, which launches this month. The app invites users to join a group of talented young teenagers who are invited into an elite art school for creative designers. Over the course of 14 fully animated app-isodes, kids can follow the Creativas and be awarded for their creativity. While in Creativas Design Studio, players create and share their artwork through the digital portal while completing a series of design challenges. After the video tutorials found within each level, players are instructed to print out different paper templates and to create their artwork offline using markers, pencil crayons, or paint. They can then capture their art with the camera on their device, and watch as their real-life artwork comes alive in the game. “Creativas Design Studio converts traditional arts and crafts into an interactive experience for kids, enabling creativity both on and off their tablets,” says Daniel Rattner, the co-founder of Playsmart Labs. “Creativas is developed as a brand to address the need for a creative outlet that drives creation-based play and also projects healthy and positive role models.” Creativas Design Studio will be available on iOS and...

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TIA Takes Members on Fact-Finding Trip to India

Members of the Toy Industry Association (TIA) will participate in a fact-finding excursion and cultural immersion program at Kids India, the country’s largest trade event for the toy industry, scheduled to take place September 24 to 26 in Mumbai. Created by the TIA and Spielwarenmesse eG, the program will include a full agenda of show-related activities intended to inform U.S. companies interested in entering the Indian toy market. Educational workshops will explore local advertising formats, the influence of traditional vs. social media on toy shopping habits, consumer demographics, the country’s top-selling toy categories, and more. There will also be networking opportunities and retailer visits. The Indian toy market is projected to grow 20 percent and reach U.S. $3.8 billion by...

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Jakks Pacific and WWE Partner on Consumer Products

Jakks Pacific Inc. has entered a global licensing agreement with World Wrestling Entertainment Inc. (WWE) to manufacture, distribute, and market a line of dress up and other consumer products based on WWE’s superstars and divas, as well as its TV series, Monday Night Raw and SmackDown. The agreement includes the rights to everyday dress up, role-play, R/C vehicles, seasonal costumes, and Jakks’ 3D IT Character Creator brand, as well as action figures across the Asia-Pacific region. Jakks will launch the first wave of WWE products next...

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Tomy International Announces Leadership Changes

Tomy Group has accepted the resignation of Gregory Kilrea as the CEO of Tomy International. Harold Meij, the president and CEO of Tomy Group, will act as interim CEO of Tomy International. As part of this leadership change, Kerry Cunnion has been named the executive vice president of the Americas at Tomy International, with responsibility for Sales, Toy and Hobby, Mother/Infant/Toddler, Marketing and Communications, Research and Development, and Product Integrity. Cunnion was previously the senior vice president, Sales and North American Toy, at Tomy International. In addition, Masayuki Nagatake, the current COO, will assume additional responsibility for Information Technology and Operations, and will now oversee Tomy International’s business units in The Americas, Europe, and...

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