Flipsies, a new line from VTech combining traditional role play with collectible dolls, accessories, and VTech’s proprietary MagicPoint interactive technology, is now available everywhere. Flipsies offers a variety of ways to play and has eight introductory themes that encourage girls to be anything they want to be, whether it’s a doctor, a marine biologist, a teacher, a baker, a rock star, a veterinarian, a fashion designer, or a princess.
Rashti & Rashti has acquired Prestige Toy Corporation, a producer of infant plush toy products. Along with the Prestige brand, Rashti & Rashti has obtained several licenses for plush through the deal, including Elf on a Shelf, Fisher Price, Sesame Street, Rudolph the Red Nose Reindeer, and both Garanimals and Grin and Grow, which are exclusive to Wal-Mart.
The 2015 ABC Kids Expo, hosted by All Baby and Child Corporation, will take place at the Las Vegas Convention Center from October 18 to 21. The expo is the largest trade event in the Western Hemisphere for the baby and juvenile category, and ranks as the 47th largest expo in North America regardless of industry. The event draws nearly 15,000 people each year from around the world and occupies approximately one million feet of exhibit space.
For the first time, LeapFrog is offering its learning content on a tablet made specifically for sale in the consumer electronics section of stores. The LeapFrog Epic, from LeapFrog Enterprises Inc., tablet adapts as a child grows, delivering access to personalized learning experiences that auto-level with a child’s progress.
Toy and entertainment industry professionals with an interest in emerging technologies impacting play are invited to attend the Digital Kids Summit, taking place September 9 to 10 in San Francisco. The Toy Industry Association’s (TIA) Genius of Play initiative will be featured as an event sponsor.