Toys “R” Us Canada Honors Jakks Pacific for Cabbage Patch Kids Launch

JakksJakks Pacific was honored with the 2013 Product Launch of the Year award from Toys “R” Us Canada. Toys “R” Us recognized Jakks Pacific both for its overall business partnership, as well as the exceptional launch of the 30th anniversary of Cabbage Patch Kids last year.

toysrus“We accept this award with gratitude and look forward to continually growing our partnership with Toys “R” Us, as we bring innovative products to all children,” said Steve Morris, senior vice president of Jakks Pacific Canada.

For the anniversary, Jakks Pacific Canada and Toys “R” Us Canada appealed to multiple generations with a program that included media events, exclusive product offerings, and a 30th birthday celebration in select Toys “R” Us stores throughout Canada. The award marks the third consecutive year that Jakks has received an honor by the toy retailer.

Disney Magical World Is a Universe of Fun for 3DS

DisneyMagicalWorldLast Friday, Disney Magical World launched for the Nintendo 3DS system. Players create a personalized avatar and customized dream life, and then embark on a 3D fantasy adventure across a main central plaza, as well as four surrounding worlds inspired by Alice in Wonderland, Cinderella, Aladdin, and Winnie the Pooh.

Along with interacting with iconic Disney characters, players can run a café to earn in-game coins, set off on ghost-hunting quests, and even visit friends’ towns via the StreetPass feature. Developed by Bandai Namco Studio Inc., Disney Magical World offers various opportunities for creativity and customization: With more than 1,000 items, players can hone design skills to create personalized Disney-themed outfits, accessories, and furniture. [Read more...]

Bazooka Candy and R5 Invite Fans to Choose Next Ring Pop Flavor

RingPopBazooka Candy Brands, maker of Ring Pop, has teamed up with rock band R5 for a Facebook flavor contest. R5 has selected three new Ring Pop flavors—cherry limeade, strawberry banana, and grape─and is rallying fans to visit the Ring Pop Facebook page and vote their choice.

This marks the third annual Choose the Next Big Flavor Competition. The contest will run through May 2, and the winning Ring Pop flavor will arrive this fall.

Funko Gives MLB Mascots the Pop! Treatment

Mr.MetThe first live-action mascot, Mr. Met, made his debut with the New York Mets at Shea Stadium back in 1964. In the 50 years since then, Major League Baseball (MLB) mascots have been rooting teams on at venues everywhere.

To commemorate the MLB mascot’s milestone, Funko has given the Pop! treatment to a number of favorites, including Mariner Moose, Mr. Redlegs, and of course, Mr. Met. The new toys will be available in May, in time for the start of baseball season.

ASTRA Welcomes 80 New Manufacturers to Its Marketplace & Academy

astra_logo_homeAs reported by the American Specialty Toy Retailing Association (ASTRA), more than 80 new toy manufacturers will be showing new products in the exhibit hall at the ASTRA Marketplace & Academy. Most of these products are not yet available online, which gives specialty retailers the opportunity to offer them in their communities before anyone else.

“Specialty toy retailers need innovative products with high play value that consumers cannot find elsewhere, and ASTRA is the place to discover them,” said Kathleen McHugh, President of ASTRA. “These products help retailers position themselves as a hands-on shopping experience that is more creative and more fun and more interesting than the competition.”

ASTRA’s Marketplace & Academy will be held June 8 to 11 in Phoenix, Ariz. Admission to the ASTRA Marketplace exhibit hall is free to specialty toy retailers, with registration through ASTRA’s website.

Jakks Pacific and Nickelodeon Enter into Licensing Agreement for Teenage Mutant Ninja Turtles

NickTMNTJakks Pacific Inc. has entered a licensing agreement with Nickelodeon to manufacture, distribute, and market a line of specialty figures and toys in the U.S. based on the network’s Teenage Mutant Ninja Turtles animated series. The agreement will include Jakks Pacific’s Hero Portal TV video game platform, Plug It In & Play TV Games products, and large-scale figures.

The new line will launch this fall, coinciding with the August 8 release of Paramount Pictures’ feature film, Teenage Mutant Ninja Turtles.

First Loomy Awards Loom Large This Month

“Loomers” from far and wide are invited to submit their creations for the first-ever award for loom bracelet fanatics: the First Annual Loomy Awards. Sponsored by The Original Loom Boom, winners will be chosen from four categories: Best Bracelet, Coolest Charm, Wackiest Wearable, and Best Loom Boom. Three winners will each receive a $250 gift card, and one grand prize winner will receive a $500 gift card. In addition, all winners will receive a special edition of The Original Loom Boom.

Entries are already being accepted at The Original Loom Boom’s Facebook page, and winners will be announced on a live web award show on April 30.

PlayCon 2014 Agenda Includes Speakers from The NPD Group, Google/YouTube, and More

A number of educational topics related to the toy industry will be explored at PlayCon, the Toy Industry Association’s (TIA) International Conference of Play Professionals, scheduled to take place May 7 to 9 at the Westin Kierland Resort & Spa in Scottsdale, Ariz.

The May 8 program includes a keynote address delivered by Doug Van Andel, executive creative director at global ad agency Saatchi & Saatchi; a case study presented by Michael Moynihan, vice president of marketing at Lego Systems Inc.; a two-part session by The NPD Group focused on the latest sales data; a presentation entitled “The Broader World of Play,” from Katie Rottier, head of U.S. industry, sports & toys, at Google/YouTube; and more. [Read more...]

U.S. CPSC Now Accepting Comments on Third-Party Testing Costs

Last Thursday, the U.S. Consumer Product Safety Commission (CPSC) hosted a day-long public workshop to gather technical information and evidence that could help to reduce third party testing costs for manufacturers of toys and children’s products sold in the U.S.

Held at the CPSC’s National Product Testing and Evaluation Center in Rockville, Md., the workshop featured presentations of technical data by representatives of industry, consumer groups, and academic institutions. Alan Kaufman, senior vice president of technical affairs for the Toy Industry Association (TIA), and Rebecca Mond, TIA director of federal government affairs, were both on-hand on behalf of the toy industry.

The technical data will assist the CPSC in determining which material types do not contain any of the six banned phthalates, lead, and/or heavy metals listed in the ASTM F963 Standard Consumer Safety Specification for Toy Safety, and therefore do not need to be routinely tested. [Read more...]

Messe Frankfurt and GDTA to Organize Guangzhou Trade Shows

Messe Frankfurt (HK) Ltd and the Guangdong Toy Association (GDTA) have signed a letter of intent to join forces in organizing the Guangzhou International Toy and Hobby Fair and the Guangzhou International Stroller and Baby Product Fair starting next year.

The GDTA acts as an industry voice to communicate with the Chinese government and coordinate with the government for industry research and survey projects. It also organizes the Guangzhou International Toy and Hobby Fair.

Trade show organizer Messe Frankfurt is responsible for Ambiente, Christmasworld, Paperworld, and Tendence. It has exhibition and collaboration experience with different industry associations and government bodies in greater China.