China Toy Fair


AutoOcar to Develop First Bluetooth-Controlled Die-Cast Car

Beanstalk, a global brand-licensing consultancy, has secured an agreement on behalf of Ford Motor Company, with AutoOcar, Ltd., a company specializing in Bluetooth solutions, to develop the first Bluetooth-controlled die-cast car.

The Ford premium Bluetooth enabled die-cast car range, which can be controlled remotely via Bluetooth by iPhone and Android phones, will launch at retail early next year across Asia, Europe, and North America. The models will include the Ford Focus RS500, Ford Fiesta, and Ford Mustang GT at 1:43 scale. Software will be downloadable from the AutoOcar portal, Android’s Market, and the Apple iTunes Store.

Image Credit: The Ford Focus RS500 Car from www.focusrs500.com