The Smiling Bear product range is now available exclusively from Discover Australia stores at all major Australian airports, and coming soon online at smilingbear.com. The plush toy and accessory product range has been developed under license by Bandai.
Smiling Bear is a koala character with a strong online following, a weekly webcomic, and positive messages that he shares about his life. Each Smiling Bear product item carries the core brand message, Smile More, and the plush toys include a Secret Smile Pocket for hiding keepsakes.
The Smiling Bear product range will be launching throughout Asia next year. An Australian-owned character and company, Smiling Bear will be supporting the Australia Koala Foundation by donating a percentage of profits and helping to raise global awareness about the threat of koala extinction.