Build-A-Bear Workshop, as part of a partnership with U.S. Bank, has introduced a new area in its Build-A-Bear Workshop virtual world that aims to increase children’s financial literacy. The virtual U.S. Bank of Build-A-Bearville, located in the virtual train station at buildabearville.com, allows the world’s citizens to save and budget through interactive games and online activities.
The bank has similar features to real-life banks, such as ATM machines, a vault, a welcome desk, and a teller counter. When citizens visit, they will find financial and savings tips. Visitors can also deposit money for investments and play banking-themed games that encourage responsible money management. Additional ATMs will be located around town, which will teleport citizens to the new bank area when used.
U.S. Bank is the fifth-largest commercial bank in the U.S.