Burger King restaurants across America will turn “Pinkalicious” this spring in a new partnership with Harper Collins and Pinkalicious, the children’s book property that celebrates the love of pink and the magical world of its heroine. The national Burger King Kids Meal promotion will kick off March 1st.
With the purchase of a Burger King Kids Meal, customers will receive one of four pinkatastic toys including a Pinkalicious figurine with ring comb, a Pinkalicious Star Bright Wand, a Pinkalicious tiara, or Pinkalicious hair play barrettes. Burger King will also distribute Adventures Newsletters in-restaurant featuring Pinkalicious. Each newsletter will also include a limited edition poster.
A national television advertising campaign will support the promotion. Additionally, www.clubbk.com will showcase interactive Pinkalicious games.
The Joester Loria Group is the exclusive worldwide licensing agency for Pinkalicious. The agency recently announced new licensees for the property.