Disney released new images from Disney Infinity, its most ambitious gaming initiative ever, during the American International Toy Fair, held in New York City at the Jacob K. Javits Center from Sunday, February 10 through Wednesday, February 13. Disney Infinity is an all-new gaming platform that combines Disney’s most popular franchises with one of today’s hottest trends in toys: interactive figures that come to life in video games. Players can place real-world toy versions of their favorite Disney characters onto a device called the Infinity Base and transport them into the virtual game worlds of Monsters University, the Incredibles, and Pirates of the Caribbean, as well as into a giant Toy Box where they can create their own Disney experiences.
From toys that are “So Retro!” to arts and crafts inspired by “DIY Design” television shows, and playthings for sociable teens and tweens, the hottest toy trends of the year were unveiled by the Toy Industry Association (TIA) during its 110th American International Toy Fair.
After searching high and low through 150,000 products on display at the Jacob K. Javits Convention Center in New York City, TIA’s toy trend experts uncovered a new crop of trends that are sure to be on every child’s holiday wish list this year. [Read more...]
By Julie Livingston, Senior Director, Client Development, CarrotNewYork
My last post provided the first part of an interview with Debbie Bookstaber, a leading parent blogger and publisher of Mamanista. Bookstaber has worked extensively in the toy industry, with associations, toy companies, and brands. Following is more valuable insight from this leading blogger and social media expert on what to expect from bloggers and how to work with them more effectively. Connect with her on Twitter at @buzzmommy. To view part one, visit http://bit.ly/ZdlM5w. [Read more...]
Adora is launching an “all new” Adora this year. Adora has infused its brand with a new identity, packaging, website, and an assortment of products and price points for children of all ages.
The new brand extensions include 200 products with 70 new dolls and accessories, including 12-inch FabFairies, FlutterBabies, SnuggleTime Babies, and BathTime Babies. Adora’s current collections (PlayTime, GiggleTime, NurseryTime, and Adora Friends) have all been updated and refreshed with new features and a new look.
The new dolls debuted this week at the American International Toy Fair in New York.
Sir Topham Hatt poses with the Thomas the Tank Engine Ice Sculpture in Times Square and reads a Thomas & Friends story to the kids at Toys “R” Us Times Square on Friday, February 8 to celebrate the launch of the Thomas Wooden Railway Line and the 110th American International Toy Fair.
LEGO Systems Inc., makers of the world’s leading construction toys, unveiled its largest collection of build-and-play toys ever–250 new products–at the American International Toy Fair. With new products launching throughout the year, children of all ages and interests will find a LEGO building set or theme to spark their building creativity, inspire storytelling and role play, or keep them engaged in imaginative play for hours. New items were on display in Booth 1351 in Hall 3B of the Jacob K. Javits Convention Center from February 10 to 13.
Products were added to the LEGO Duplo, Classic LEGO, LEGO Mindstorms, LEGO City, LEGO Friends, and Legends of Chima lines to name a few.
For more information, visit www.lego.com.
ZeptoLab, the entertainment and gaming company behind the global mobile phenomenon Cut the Rope, is bringing even more ways for fans to interact with the lovable monster, Om Nom. Debuting at this year’s American International Toy Fair is Om Nom: Candy Flick, a new augmented reality game.
Om Nom: Candy Flick, available on Apple’s App Store, is unlocked via a special tag that can be found on a variety of Om Nom plush toys from toy partner, Round 5. Once downloaded, fans can bring Om Nom to life by positioning their smartphone or tablet’s camera on the tags and watch as he virtually pops out of the tag ready to devour his favorite treat: candy. [Read more...]
All Things Equal, maker of the popular Loaded Questions and Awkward Family Photos board games, has introduced several new licensed products at the American International Toy Fair this week, including an Awkward Family Photos Picture Frame Kit and a party game based on the Twitter page of comedian Rob Delaney. With more than 750,000 followers, Delaney has been called “The Funniest Person on Twitter” by Comedy Central, The Huffington Post, and others. [Read more...]
The Universal Monster line continues with a 9-inch-tall stylized Creature from the Black Lagoon and Mummy. A Dracula figure also joins the Living Dead Dolls. The Mez-Itz line of designer vinyl figures grows with the addition of Superman, as seen in the upcoming Man of Steel film.
For additional products and more information, visit http://www.mezcotoyz.com/mezco-2013-toy-fair-catalog.