Stephanie Azzarone, president of Child’s Play Communications, has won the Gold award for Social Media Innovator of the Year in the 2010 Bulldog Awards for Excellence in Media and Public Relations.

Child’s Play Communications specializes in public relations, social media, and word-of-mouth communications targeted to moms. Azzarone recognized early on that mothers were using social media as their communications channel of choice. In 2006, before many agencies took the plunge, Child’s Play began reaching out to moms in social media.

Azzarone and Child’s Play have developed a number of programs to help companies target moms through social media, including the company’s  “Team Mom” network of mom review-bloggers, the Twitter Talk program, and the Co-Op Bloggers Brunch.

For more information on Child’s Play Communication, visit the company’s website at