China Toy Fair


COMMENTARY: Anticipated Summer Blockbusters Inspire “Super” Toys

This summer, the big screen will light up with superheroes, including the releases of Iron Man 3 and Man of Steel. And with summer superhero movies comes superhero toys, which range from role play to action figures to slingshots. Toys inspired by movies give kids the chance to be – and play with – superheroes. Here are some of my favorites from these two upcoming films:

Iron Man 3 (May 3)

Marvel Iron Man 3 Motorized ARC FX Gauntlet

0065356981893_300X300Kids can pretend to armor up like Iron Man with the wrist-mount disc-blasting gauntlet from Hasbro by firing foam discs more than 20 feet with the gauntlet’s motorized rapid-fire blasting action. Each Iron Man 3 Arc Fx Gauntlet comes with 10 Nerf foam discs.

 

Marvel Iron Man 3 Assemblers Action Figures

The Assemblers Action Figures allow fans to recreate the excitement of the film with this iron-man-toys-iron-man-3-avengers-initiative-assemblers-iron-patriot-figure-1buildable line from Hasbro. Each figure features an interchangeable Armor System, allowing one figure to create more than 25 armor combinations. The armor can be switched out between the 16 available figures in the line to create hundreds of more combinations.

Man of Steel (June 14)

Man of Steel Quick Shots Basic Figures Assortment

340x450Quick Shots figures from Mattel bring Superman’s flying abilities and heroism to life. The stretchy soft figures are designed to safely soar through the air, gently knocking down obstacles set-up in their path. And they’re simple to use! The Quick Shot figure attaches to the launcher figure and is pulled back and released like a slingshot. These will be available in May.

Man of Steel Movie Masters Action Figure

Movie Masters figures from Mattel are designed with authentic detail to bring Mattel - Man of Steel Superman Movie Masterfans’ favorite characters to life. This assortment of high-quality figures features heroes and villains from the movie Man of Steel. Fans can pose the figures in countless ways due to its high level of articulation. This action figures will be available in June.

Your adventure doesn’t have to stop once you leave the movie theater this summer. Continue fighting crime with your favorite heroes with great toys and collectibles.

For more commentary from Ali, check back often. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

    Comments

    1. I have a feeling a lot of ladies will be purchasing the Man of Steel. Just my humble unscientific but probably spot on prediction. :)