Cookie Jar’s licensing division, Copyright Promotions Licensing Group (CPLG), has been appointed as the exclusive international licensing agent for tween girl fashion brand Bobby Jack. CPLG will create and oversee a licensing program for the brand that will expand art programs and exclusive designs for partners and retailers, as well as introduce new categories such as HBA, fashion accessories, toys, games, and publishing.

CPLG will also create a licensing program to introduce the brand to other markets around the world, and Cookie Jar’s digital media division will aim to increase Bobby Jack’s website traffic by offering new content and downloads.