CultureFly teamed up with MGA Entertainment (MGAE) for the L.O.L. Surprise! Subscription Box.
The latest offering from the company behind collector boxes for JoJo Siwa, Game of Thrones, Supernatural, Pusheen, and more, will focus exclusively on MGAE’s massive hit L.O.L. Surprise! collection. The quarterly boxes will arrive seasonally, each containing six to eight L.O.L. Surprise! items for kids to wear, use, and play with. Items included will be custom-made, exclusive pieces that can’t be purchased anywhere else. Additionally, each box will include a randomly selected L.O.L. Surprise! Doll, Pet, or Lil Sister from an existing series.
“We’re so excited to be working with MGA to bring this box to L.O.L. Surprise! fans,” says Edward Erani, CEO at CultureFly. “We think people are going to love the items we’ve designed and we can’t wait to see their reactions.“
“Retro Club” is the theme at launch, with the first box set for delivery to subscribers this July. The boxes will be sold individually (quarterly) or in annual subscription packages at a slightly reduced cost. Quantities of each box will be limited.
L.O.L. Surprise! is having another big year, with initiatives including a recycling program with Terracycle and a new OTT channel.