MGA Entertainment (MGAE) is bringing L.O.L. Surprise! to OTT channels worldwide. In partnership with kidtech platform SuperAwesome, YouTube content such as “L.O.L. Surprise! UNBOXED” will become available to more than 50 million additional homes around the world via Future Today Inc.
The new L.O.L. Surprise! channel is available now on Roku, Apple TV, and Amazon Fire, with more than 60 videos of original content from the original digital series’ “UNBOXED, L.O.L. Surprise! World,” “How Do You Unbox?,” and “EYE SPY Mini Series,” along with behind-the-scenes footage and bloopers.
“Our dedicated focus on providing our fans a secure outlet where they can laugh and safely enjoy our content has positioned MGAE as the gold standard for children’s safety in the digital landscape; no other toy company has successfully done this,” says Isaac Larian, CEO and founder of MGA Entertainment. “We will continue to succeed in digital because we continue to deliver fresh, innovative and original content; and we will soon bring more new, creative ideas to other MGAE brands such as Poopsie Surprise, Kingdom Builders, Little Tikes, VIRO Vega, and more.”
SuperAwesome is the world’s leading kidtech platform, connecting responsible brands to more than half a billion kids every month while ensuring total digital safety and privacy. Integrated by the top kids’ content platforms, such as Future Today, SuperAwesome’s designed-for-COPPA technology ensures that all digital engagements with the under-13 audience are fully compliant.
New videos will be uploaded to the new OTT channel every Thursday.