L.O.L. Surprise! Goes OTT with SuperAwesome, Future Today

MGA Entertainment (MGAE) is bringing L.O.L. Surprise! to OTT channels worldwide. In partnership with kidtech platform SuperAwesome, YouTube content such as “L.O.L. Surprise! UNBOXED” will become available to more than 50 million additional homes around the world via Future Today Inc.

The new L.O.L. Surprise! channel is available now on Roku, Apple TV, and Amazon Fire, with more than 60 videos of original content from the original digital series’ “UNBOXED, L.O.L. Surprise! World,” “How Do You Unbox?,” and “EYE SPY Mini Series,” along with behind-the-scenes footage and bloopers.

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“Our dedicated focus on providing our fans a secure outlet where they can laugh and safely enjoy our content has positioned MGAE as the gold standard for children’s safety in the digital landscape; no other toy company has successfully done this,” says Isaac Larian, CEO and founder of MGA Entertainment. “We will continue to succeed in digital because we continue to deliver fresh, innovative and original content; and we will soon bring more new, creative ideas to other MGAE brands such as Poopsie Surprise, Kingdom Builders, Little Tikes, VIRO Vega, and more.”

SuperAwesome is the world’s leading kidtech platform, connecting responsible brands to more than half a billion kids every month while ensuring total digital safety and privacy. Integrated by the top kids’ content platforms, such as Future Today, SuperAwesome’s designed-for-COPPA technology ensures that all digital engagements with the under-13 audience are fully compliant.

New videos will be uploaded to the new OTT channel every Thursday.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.