CultureFly, MGA Entertainment Partner for L.O.L. Surprise! Subscription Box

CultureFly teamed up with MGA Entertainment (MGAE) for the L.O.L. Surprise! Subscription Box.

The latest offering from the company behind collector boxes for JoJo Siwa, Game of Thrones, Supernatural, Pusheen, and more, will focus exclusively on MGAE’s massive hit L.O.L. Surprise! collection. The quarterly boxes will arrive seasonally, each containing six to eight L.O.L. Surprise! items for kids to wear, use, and play with. Items included will be custom-made, exclusive pieces that can’t be purchased anywhere else. Additionally, each box will include a randomly selected L.O.L. Surprise! Doll, Pet, or Lil Sister from an existing series.

“We’re so excited to be working with MGA to bring this box to L.O.L. Surprise! fans,” says Edward Erani, CEO at CultureFly. “We think people are going to love the items we’ve designed and we can’t wait to see their reactions.“

“Retro Club” is the theme at launch, with the first box set for delivery to subscribers this July. The boxes will be sold individually (quarterly) or in annual subscription packages at a slightly reduced cost. Quantities of each box will be limited.

L.O.L. Surprise! is having another big year, with initiatives including a recycling program with Terracycle and a new OTT channel.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.