Disney is the Most Desirable Toy Brand in China

The NPD Group’s Asia Pacific team released its China Toy Usage and Attitude Study, which reports China as the most desirable toy brand in China.

The study also states that most toy buyers in China own Disney products, the top three retailers in the Chinese toy market are e-commerce retailers, and most Chinese parents buy toys on Chinese New Year, Children’s Day, and on kids’ birthdays.

The study offers data and insight into the Chinese toy industry, helping manufacturers and retailers develop strategies for success.

About the author

Varuni Sinha

Varuni Sinha is an assistant editor at the Adventure Publishing Group. With an avid interest in visual arts, she enjoys writing and editing for The Licensing Book and The Toy Book, leading trade magazines about toys–the first art forms we encounter as children. With expertise in literature, Varuni launched into writing through her thesis on Indian comic superheroes. Fairytales are another major attraction for her roving mind. Recently at Spoleto USA, Varuni mapped the history of all the variations of the Sleeping Beauty tale ever narrated through time. When she is not writing, Varuni loves to paint with her finger and nails. She has held solo and group exhibitions of her work in New Delhi, Chandigarh and Auroville in India. She has also illustrated a children’s book of Japanese Folktales. Follow her on twitter @varunisinha to keep up with her new adventures as she explores the magical world of toys.