Entertainment One Licensing (eOne) has entered into a new partnership with Build-A-Bear Workshop for preschool favorite Peppa Pig. The new product will debut online and in Build-A-Bear Workshops in the UK starting October 9, and in the U.S. and Australia during the following months.
Build-A-Bear guests will be able to create their own, customized Peppa Pig plush toy with a variety of outfit and accessory options. The make-your-own Peppa Pig product line will feature a five-in-one sound chip, as well as two outfit options, and even Peppa Pig’s signature teddy bear. The leading interactive entertainment retailer will support Peppa’s arrival with an in-store marketing campaign.
