ToyStateLogoGuru Studios named Toy State as its master toy licensee for its Netflix Original preschool animated series, True and the Rainbow Kingdom. The deal was brokered by Guru’s licensing agency, Brand Central.

Toy State will create a robust product line featuring figures, role play, plush, play sets, and dolls, marking a major expansion into new product categories as part of the company’s overall global growth strategy. 

True and the Rainbow Kingdom premiered globally on Aug. 11 on Netflix, produced by Guru Studio in collaboration with Pharrell Williams’ i Am Other, world-renowned iconic artists, FriendsWithYou, and Home Plate Entertainment. The second season is already underway and will be launching early next year. The series follows our intelligent and fearless heroine, 8-year-old True, and her best friend Bartleby the cat, as they come to the rescue of Rainbow City’s whimsical citizens.

Toy State will provide an exclusive preview of the lineup inspired by the show to Fall Toy Preview attendees in October in Dallas. The first wave of products is set to hit shelves in next fall.