Hasbro, Paramount Pictures Establish Cross-Property Film Universe

Paramount Pictures and Hasbro Inc. have signed a deal to collaborate on feature films for five of Hasbro’s properties. Under the agreement, Paramount and Allspark Pictures, Hasbro’s film label, will establish a cross-property interconnected onscreen universe, featuring the stories and characters from Hasbro brands G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand), and ROM. 

Allspark Pictures will produce the films and Hasbro executives Brian Goldner, Stephen Davis, and Josh Feldman, have worked closely with Paramount in shaping the universe for the properties. Hasbro and Paramount will also assemble a writer’s room, which will include some of the most notable creative talent in Hollywood, to develop the creative roadmap for the brands.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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