HIT Partners with New Licensees for Thomas & Friends

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HIT Entertainment has signed new licensees to develop, manufacture, and market new Thomas & Friends products. The agreement marks the first time HIT has worked with Tara Toys, Think Wow Toys, The Toy Workshop, and Upper Deck.

Tara Toys will develop a new arts and crafts line for the property including magnetic sets, rolling art desks, activity cases with pads, markers, crayons and stampers, giant activity floorpads, Sit n’ Play activity trays, and 5-in-1 activity easels.  All of Tara Toys’ Thomas items will be available at both mass and specialty stores starting this fall.

Think Wow Toys will launch a new line of Thomas & Friends pools, pool toys and accessories, such as child-sized goggles, swim vests, swim rings, arm floaties, noodles, rafts, kick boards, and more. These products are slated to premiere by summer 2011.

The Toy Workshop will create and distribute a full line of wooden Thomas & Friends room décor items, from hangers and growth charts to bookcases, clothing racks, benches toy boxes, and more.  The company’s Thomas line will be available in specialty stores only.

Upper Deck has been appointed to produce collectible trading cards that will include pop-up, sticker, and temporary tattoo trading cards targeted to preschoolers ages 3-6. The company will also develop trading cards based on the characters from the Island of Sodor, to be distributed at mass and specialty retailers in June.