China Toy Fair


JAKKS and CDI to Release Where’s My Water? Plush Line

Where’s My Water?, the international best selling app from Disney, will soon become a best selling toy. Disney Consumer Products (DCP) announced  that JAKKS Pacific, Inc., (JAKKS) and Creative Designs International, Ltd. (CDI), have teamed up to create a robust line of plush figures and novelty items that bring the game’s main characters to life.

Fans of the app can now collect the Where’s My Water? characters in an array of sizes. JAKKS and CDI will release plush versions of Swampy, Allie, and Cranky as 3-inch clip-ons and 7-inch, 10-inch, and 20-inch dolls. The companies will also launch a line of 2-inch figurines. Where’s My Water? toys from JAKKS and CDI are scheduled to be available this month at Toys “R” Us and Target.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.