China Toy Fair


MGA Entertainment Expands Moxie Girlz Line for Fall

MGA Entertainment has announced plans to expand its Moxie Girlz doll brand with the introduction of Moxie Teenz, 14-inch dolls that feature realistic eyes, interchangeable wigs, and 15 points of articulation. The line features four dolls— Melrose, Arizona, Tristen, and Bijou—who do everything from attend college to perform on Broadway. A full line of Moxie Teenz products, including dolls and wig, fashion, and accessory packs, will be available in the fall.

MGA will also partner with Burger King from August 23 to September 12 for a series of branded premiums for girls that will include Moxie Girlz Wrist Bags, Moxie Girlz Light-Up Pendants, and Moxie Girlz Bracelets.

Additionally, MGA will release Moxie Girlz Magic Snow, featuring previously introduced dolls in the line sporting snow outfits, a winter purse and fashion goggles, a sled, and snow powder.