China Toy Fair


New WowWee Line Teams with Disney XD and More

Recently launched from WowWee, Paper Jamz has teamed with Disney XD this month to sponsor the network’s Next X series. The month-long sponsorship includes co-branded commercials, billboards, and, later this month, the two will partner for a new episode of XD’s I’m In The Band.

Additionally, Paper Jamz is sponsoring the American Idol Live Tour this year, in partnership with Clear Channel and the Creative Arts Agency (CAA), and will embark on a Simon mall tour, visiting 20 city malls across the country.

Paper Jamz allows kids to become an instant rockstar with the line of toy guitars, drums, and amplifiers. The instruments are made with “Active Graphics Technology,” which allows the paper strumming surface to be embedded with circuits, and there is no need to plug them into a computer or television. Each product includes three licensed songs and four modes of play. Series 2 of Paper Jamz and additional instruments will launch in 2011.

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