Nickelodeon Consumer Products (NCP) is launching merchandising and licensing programs for four of its popular series: Big Time Rush, Victorious, Fanboy and Chum Chum, and Team Umizoomi. The programs will span toys, accessories, home décor, apparel, packaged goods, social expressions, and more.
Big Time Rush is a live-action series that chronicles the journey of four best friends who get a chance to be part of the glamorous L.A. pop music scene.
Victorious is a series about a teen called Tori who lands an invitation to enroll in an elite performing arts high school. As she navigates her way through the school and its challenging curriculum, she meets other gifted teens like herself.
Fanboy & Chum Chum, which averages 32 million monthly viewers, tells the story of a boy named Fanboy; his best friend and trusty sidekick, Chum Chum; and their hyper imagination.
Team Umizoomi, a preschool series focused entirely on math, combines action-adventure missions with an interactive math curriculum.
Nickelodeon Consumer Products has also announced that Spin Master’s The Last Airbender toys are now available in stores. Spin Master was named the master global toy licensee of the M. Night Shyamalan-directed film, which will premiere in theaters on July 2.
Additionally, Lourdes Arocho has been promoted to vice president, toys and games at NCP. In her new role, Arocho will lead and oversee the toy team on the extension of Nickelodeon’s properties, such as Dora the Explorer, SpongeBob SquarePants, iCarly, The Last Airbender, Teenage Mutant Ninja Turtles, and more.
Arocho joined Nickelodeon in 2007 as director of toys and games for NCP. Prior to Nickelodeon, Arocho served as director of international licensing & merchandising for New Line Cinema, and manager of product development at Scholastic Entertainment’s Consumer Products Division.