The Spielwarenmesse International Toy Fair Nürnberg 2013 will tackle the increasing digitization of classic toys with the fair’s key theme, “Toys 3.0—The Next Generation.” Exhibitors and manufacturers can present and try out iToys, also called “appcessories,” and toys with digital and virtual components.

Spielwarenmesse eG is also examining consumer and user behavior of so-called “digital natives” in a new study. The results of the analysis will be presented in the Toys 3.0 area at the central entrance during the International Toy Fair.