PlaSmart Inc., has been signed as the exclusive North American distributor for mass and specialty retailers for the color-it-yourself poster kit brand The Original DoodleArt.

DoodleArt posters will be rebranded in new plastic tubes with large label inserts. Each poster kit comes with 12 felt-tip pens, each with a calligraphy tip on one end and a fine tip on the other end. The pens are filled with environmentally friendly vegetable-dye inks.

Twenty of the original DoodleArt posters have been digitally recreated with ten currently in print. In keeping with DoodleArt tradition, a new design will also be unveiled at next year’s New York Toy Fair.

This post was originally written by Loren Moreno and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.