PLAYWOW has signed Goliath Games to manage the U.S. distribution of its new line of inflatable infant, toddler, and pre-school products. The line, which helps foster physical, cognitive, and developmental skills, was created by toy industry veteran Michael Greenberg, who successfully launched the product line internationally last year.

PLAYWOW’s new products include musical toys, ride-ons, bath toys, and ball pits.  All PLAYWOW inflatable toys are designed to be soft, comfortable, and safe and can easily be transported.

PLAYWOW will also launch its Made with Love Foundation, which is dedicated to working with local and national charities to provide under-served children around the globe with toys that will bring smiles to their faces.

This post was originally written by Leah Rocketto and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.