Mattel Inc. has created a new, unified marketing and creative division to span the company’s global portfolio of consumer brands. To lead this new global brand team, the company has tapped Richard Dickson to be its chief brands officer, with responsibility for growing and strengthening the company’s portfolio of beloved brands, including Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends.
Dickson will oversee all aspects of marketing strategy, creative execution, product development, and content creation across Mattel’s legacy and new brands, and will be responsible for driving innovation throughout the portfolio. He will report directly to Mattel CEO Bryan Stockton and will serve as a member of the company’s executive leadership team.
Dickson brings more than two decades of strategic business vision and creative marketing expertise to Mattel. Most recently, he served as president and CEO of branded businesses at The Jones Group Inc., infusing a stronger brand point-of-view and growing the company to include new brands and categories through acquisition and inception. Prior to that, Dickson served as general manager and senior vice president for Barbie at Mattel, overseeing the brand’s revitalization and successful expansion into entertainment, digital/online, and more.
