My Fairy Tale Academy, the new doll line from S-K Victory in which fairy tale princesses and characters converge in a modern-day high school setting, made its debut at the American International Toy Fair this week. Toting the latest cell phones, designer fashions, and hairstyles, teenage versions of favorite princess characters such as Snow White, Rapunzel, Belle, and Sleeping Beauty are re-imagined and re-styled in this original contemporary prequel to the classic tales from the original Junior Elf Children’s Books. The line is spearheaded by industry veteran, Ken Price, formerly of Jakks Pacific Inc., and his business partner Scott Coff.   

Set in a performing arts high school, these ultra-hip and trendy teenage characters become fast friends long before their princess days, spending their time in music, dance, art, and acting classes together. With guest appearances from classic heroines and villains from hundreds of famous stories, such as The Wicked Witch, Pinocchio, Peter Pan, and Red Riding Hood, My Fairy Tale Academy is an edgy twist for the princess loving girl.

The new doll line will also feature a series of webisodes and books that complement each doll’s story.  The dolls are set to debut this spring at mass market.