China Toy Fair


Scholastic Signs Licensing Deals for Toys

Scholastic Media has signed new licensing deals for its Scholastic and Little Scholastic brands.

Kids Station Toys, Inc. will create toy lines for both the Scholastic and Little Scholastic brands for children ages 8 and under. The toys will include cameras, electronic dictionaries, science kits, binoculars, and other electronic learning aids, roleplay toys, and science and exploration products.

Tara Toy Corporation will create a full line of craft and activity kits for the Scholastic brands. The kits will include paper bag puppets, tissue paper art, and milk carton projects slated to be priced between $5.99 and $9.99.

The new Scholastic and Little Scholastic brand toy lines are expected to hit shelves this year.