Social Gaming Surges, According to New Report

According to a new 2011 gaming report, reported by Gamasutra.com, 118.5 million people now play social games at least once a week, up 71 percent compared to results from last year.

The 2011 PopCap Social Gaming Research survey, conducted by Information Solutions Group and commissioned by PopCap, also found that 81 million people play social games at least once a day. Additionally, spending on social games has risen dramatically. The report found that 31 million players have spent money on in-game purchases, up 86 percent compared to last year.

In terms of age, 30 percent of social gamers are under age 30 (19 percent last year), and 20 percent of U.S. social gamers are over age 60. In the UK, that number drops to just 7 percent.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

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