China Toy Fair


Stardoll Partners with Barbie for Global Doll Line

Stardoll, the global online fashion and gaming community for girls, has partnered with Barbie to bring the world of virtual dress-up and online play to life with the new “Stardoll by Barbie” line of collectible fashion dolls. The partnership marks the Stardoll brand’s first foray into translating its online fashion portal into physical dolls, allowing Barbie fans to extend the possibilities of the Stardoll world offline.

The “Stardoll by Barbie” collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. Inspired by Stardoll avatars, “Stardoll by Barbie” dolls come packaged mirroring signature avatar poses. Each doll features details such as rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style.

“Stardoll by Barbie” will be available at retail in the U.S. beginning this month, with another five dolls slated for spring 2012. Three accessory packs let Stardoll fans mix and match the fashions and accessories, and give girls the interchangeable closet experience of the Stardoll virtual world in the real world.

“Stardoll by Barbie” dolls will come with a gift card for complimentary membership on Stardoll.com for new and existing members, Stardollars to spend on all Superstar items on the Stardoll site as well as free exclusive virtual gifts.