Rovio Returns to Profitable Growth

RovioLogoRovio Entertainment returned to profitable growth in 2016, which saw a record performance in the company’s Games division and the blockbuster release of The Anry Birds MovieGross revenue of Rovio grew by 34 percent to $200.29 million (converted from 190.3 mEUR). Earnings Before Interest and Taxes (EBIT) improved to $18.42 million (converted from 17.5 mEUR), which was negative $22.21 in 2015 (converted from -21.1 mEUR).  [Read more...]

The Angry Birds Movie’s Hatchlings Star in Brand-New Short Coming to Theaters

New ShortThe Angry Birds Movie is celebrating the success of its grossed $300 million at the worldwide box office with the release of a new short, “The Early Hatchling Gets The Worm,” debuting in select theaters this weekend. The short focuses on an unlikely friendship that forms between a Hatchling and a worm she adopts.

Four Hatchling shorts have been released thus far as part of the film’s marketing campaign, which has garnered a total of 40 million views and counting.

A trailer for the upcoming short can be found on the official The Angry Birds Movie Facebook page.

The Angry Birds Movie Tops Box Office

9187673d-7b55-419b-8dcf-f42b9c627ff2The Angry Birds Movie took the top position at the U.S. box office this weekend, earning $39 million and beating Captain America: Civil War for the top spot, according to Box Office Mojo and comScore.

The film, produced by Rovio and Sony Pictures is an adaptation of the mobile games, featuring the voices of Jason Sudeikis, Sean Penn, Maya Rudolph, Danny McBride, and Josh Gad. [Read more...]

Global Brands Deliver $250 Million in Promotional Media for The Angry Birds Movie

AngryBirdsWith the Angry Birds Movie set to launch in May, Sony Pictures has teamed up with promotional partners around the world to create a campaign building on the global appeal for the brand. In total, more than 100 partners worldwide are coming together to deliver $250 million in promotional value. [Read more...]

Angry Birds to Receive the Madame Tussauds Treatment

Angry Birds Madam TussaudsA new experience starring larger than life figures of larger than life Angry Birds – Red, Chuck and Bomb, will open at Madame Tussauds London in the run up to the release of The Angry Birds Movie. The  digital experience will be in London from the end of April until July, before touring Madame Tussauds attractions around the world. [Read more...]

The Angry Birds Movie Enters Comprehensive Licensing Program

AngryBirdsThe comprehensive licensing program has been announced The Angry Birds Movie, based on the mobile game that has been downloaded more than 3 billion times since 2009.

Toy licensees include The Lego Group with a line of six construction sets; Spin Master with a line of action figures, vehicles, and play sets; Hasbro for games; Amscan for party goods; and Commonwealth Toy & Novelty for plush in the U.S. [Read more...]

Rovio, Lego Partner for Angry Birds Construction Line

angry birdsThe Lego Group has partnered with Rovio to develop a line of Angry Birds construction toys. Lego Angry Birds will be available next spring to coincide with the release of The Angry Birds Movie, a full-length feature film based on the gaming franchise.