China Toy Fair


Target Corp., WBCP Team Up for Justice League Merchandise

Batman Snack Cup

Batman Snack Cup

Target Corp. and Warner Bros. Consumer Products (WBCP), in partnership with DC Entertainment, have teamed up to introduce a summer collection of exclusive Justice League merchandise. The summer collection was inspired by DC Comics—The New 52 comic book character designs. Featuring the full lineup of DC Comics’ iconic Justice League Super Heroes—Aquaman, Batman, Cyborg, The Flash, Green Lantern, Superman, and Wonder Woman—the summer collection will launch at all U.S. Target stores and on Target.com beginning May 19.

The summer collection was co-created by the Target and WBCP design teams and features contemporary and nostalgic, vintage-inspired graphics and designs. With more than 50 summer products available exclusively at Target, guests will see the collection come to life in home, stationery, sporting goods, and lawn and garden. Some of the more unexpected items include melamine dinnerware that features a purple and pink-clad Wonder Woman; an apron that transforms the cook into Batman; sand toys that will help beach-goers create Gotham City; and children’s Batman, Wonder Woman, and The Flash beach towels that double as capes. [Read more...]

Warner Bros. Consumer Products Debuts Worldwide Man of Steel Toy Program

Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners.  [Read more...]

Todd McFarlane Productions and Image Comics To Release Visual Biography

The Art of Todd McFarlane: The Devil’s in the Details, Todd McFarlane’s first and only art book, is scheduled to hit shelves nationwide Wednesday, November 21.

A visual biography celebrating almost 30 years of artwork from one of the comic industry’s most popular and iconic artist personalities, The Art of Todd McFarlane: The Devil’s in the Details, is not just another art book. It follows McFarlane’s journey from a young comic book fan mimicking his favorite artists to his subsequent rise to comic book stardom. McFarlane, himself, provides hundreds of anecdotes throughout the 400-page book, walking the fans through his career.

Fans will receive a look at McFarlane’s creative take on characters from both DC and Marvel Comics and learn more about his move in helping to form Image Comics, where he published his brainchild, Spawn. In addition, fans get an exclusive peek at McFarlane’s first forays into various media, including toys, film, animation, music videos, and video games.

New LEGO Batman 2: DC Super Heroes to Save the Day

Warner Bros. Interactive Entertainment and TT Games are partnering to create LEGO Batman 2: DC Super Heroes. The game is now available in North America for Xbox 360, Playstation 3, the Wii, Windows PC, Nintendo DS/Nintendo 3DS handheld systems, and PlayStation Vita handheld system. The video game is a sequel to LEGO Batman: the Videogame.

In LEGO Batman 2: DC Super Heroes, gamers team up with Batman, Robin, and other classic superheroes such as Superman, Wonderwoman, and the Flash. Players embrace the roles of the Caped Crusader, Boy Wonder, and others to go against Lex Luthor and The Joker.

LEGO Batman 2: DC Super Heroes was designed for ages 10 and up.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

LEGO Group Launches Movie Maker App

LEGO Group, in conjunction with Warner Bros. Consumer Products and DC Entertainment, has launched the LEGO DC Super Heroes Movie Maker app on the iTunes App store. The app allows users to create their own stop-motion movie featuring some famous superheroes. The simple tools and guides make it easy to shoot, edit, and add music on an iPhone. and save it to your camera roll to share.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”

DC Direct Re-Launches as DC Collectibles

DC Entertainment’s collectibles product line, DC Direct, has been re-launched as a new brand: DC Collectibles. Next month, DC Collectibles will expand its online store to offer its entire product line for sale on the web, in addition to the line’s primary availability in comic book retail locations. To purchase a product in-store, the website will provide information for the closest retail location that carries a particular DC Collectibles product.

As part of the DC Collectibles online sales expansion, two online-exclusive products will be offered and a new line of custom prints will only be available online. First is a Flashpoint Action Figure Box Set including Batman, Wonder Woman, The Flash, and a previously unreleased Emperor Aquaman. The set also include a $500 Wayne Casino Poker Chip. The second is a Heroes of the DC Universe: Blackest Night Green Lantern and Sinestro Bust. The new online prints will represent different graphical and artistic themes, branching out beyond comic book artwork.

[Read more...]

Mezco Toyz to Create Mez-Itz for DC Comic Characters

Mezco Toyz has announced a deal with Warner Bros. Consumer Products on behalf of DC Comics to create Mez-Itz, Mezco’s signature designer vinyl brand. The deal gives Mezco Toyz access to the DC Comics catalogue of characters, which includes Superman, Batman, Wonder Woman, and Green Lantern.

The first characters introduced in the line will be Batman and the Joker, in a two pack of six inch Mez-Itz. They will debut at San Diego Comic Con in June 2010. The 12 inch Green Hornet figures will be released November 2010 and will feature 11 points of articulation, an alternate right hand, gas gun, and a cloth coat. The Kato figure will also be released November 2010 and will feature nine points of articulation and an alternate right hand with gun.

North American Comic Book Stores to Celebrate Free Comic Book Day

On May 1st, comic book retailers across North America will give out over two million comic books free of charge, in celebration of the 9th annual Free Comic Book Day.

Comic books will suit everyone’s taste, from Toy Story, Shrek, and Sonic: the Hedgehog to Iron Man, Superman, and even Lady Gaga.

Publishers set to participate include Dark Horse Comics, DC Comics, IDW Publishing, Image Comics, and Marvel Comics. Along with the free books, comic book stores will host creator signings, special sales, and encourage customers to dress up as their favorite super hero or comic book character.

To find a local store and to learn more about Free Comic Book Day go to www.freecomicbookday.com, or follow Free Comic Book Day on Twitter at www.Twitter.com/FCBD10.