CARU Conference in NYC Will Share Best Practices for Marketing to Children

CARU logoThe upcoming Children’s Advertising and Review Unit (CARU) conference in New York City will explore challenging issues facing companies that advertise to children. The focus will include mobile and online technologies, modifications to the Children’s Online Privacy Protection Act (COPPA), and the Federal Trade Commission’s (FTC) revisions to the COPPA Rule.

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CARU Conference to Share Best Practices for COPPA Compliance and Marketing to Children

TIAAs reported by the Toy Industry Association (TIA), the upcoming Children’s Advertising and Review Unit (CARU) annual conference in New York City will explore challenging issues facing companies that advertise to children, including mobile and online technologies and modifications to the Children’s Online Privacy Protection Act (COPPA). Co-located with the National Advertising Division (NAD) conference scheduled for September 28 to 29, the CARU event will take place on September 30 at the Ritz-Carlton New York in Battery Park.

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FTC Report: Little Progress in Privacy Concerns Surrounding Kids’ Apps

The Federal Trade Commission issued a new staff report, Mobile Apps for Kids: Disclosures Still Not Making the Grade, examining the privacy disclosures and practices of apps offered for children in the Google Play and the Apple App stores. Since FTC staff’s first survey of kids’ mobile apps last year, little progress was found toward giving parents the information they need to determine what data is being collected from their children, how it is being shared, or who will have access to it.  The report also finds that many of the apps surveyed included interactive features, such as connecting to social media, and sent information from the mobile device to advertising networks, analytics companies, or other third parties, without disclosing these practices to parents. [Read more...]

The Federal Trade Commission Releases Revised Green Guides

Courtesy Of The Toy Industry Association

The Federal Trade Commission (FTC) revised its Guides for the Use of Environmental Marketing Claims to make sure that marketers’ claims about the environmental attributes of their products are truthful. The revisions include updates, modifications, and clarifications to current guides. The FTC also added new sections featuring information on the usage of carbon offsets, green certifications and seals of approval, free-of and non-toxic claims, and renewable energy and materials claims. Other modifications include caution against making broad, unqualified claims about products that are environmentally friendly or eco-friendly.

TIA Seeks Input for Toy Industry Comments on FTC-Proposed COPPA Revisions

The Federal Trade Commission (FTC) has issued a call for comments on revisions to the Children’s Online Privacy Protection Act (COPPA). In response to comments from the Toy Industry Association (TIA) and other stakeholders, the deadline for comments has been extended by two weeks, from September 10h to September 24.

Proposed changes in the Supplemental Notice of Proposed Rulemaking would modify certain definitions and strengthen certain protections for the online collection, use, or disclosure of children’s personal information, including several technical issues that will affect how websites pass on information designed to restrict online behavioral advertising targeting individuals believed to be children.

The TIA Responsible Marketing to Children Committee has agreed that an industry response is important and will be developing a document for submission to the FTC.

Input from TIA members to be included in this compiled set of industry comments is requested by Wednesday, September 12.

Comments can be directed to TIA’s Stacy Leistner (; 646.520.4858) or to TIA’s counsel on this topic, Sheila A. Millar (; 202.434.4143).

This post was originally written by the Toy Industry Association and published at For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.