iStoryTime, Fox Consumer Products Launch Ice Age Movie Storybook App Collection

iStoryTime and Fox Consumer Products released the Ice Age Storybook App Collection for iPad, iPhone and iPod touch just in time for latest film installment of the successful animated franchise, Ice Age: Continental Drift. The Collection engages readers on a new level, immersing them in the world of Ice Age beyond the big screen. Character audio narration and vivid imagery from the motion picture franchise offer parents and children an engaging reading experience through the series, which includes Ice Age, Ice Age: The Meltdown, Ice Age: Dawn of the Dinosaurs, and Ice Age: Continental Drift.

This post was originally written by Christine Duhaime and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Bigpoint and Fox Consumer Products Launch Ice Age Online

Fox Consumer Products and Bigpoint have announced the international open beta launch of Ice Age Online. Based on the motion picture franchise, Ice Age Online brings together the  film characters and environments in a free-to-play, browser-based adventure game with a host of social features. The title offers fans a new way to enjoy the franchise alongside the global release of Ice Age: Continental Drift, in theaters in 3D this month.

In Ice Age Online, players take on the role of a sloth who discovers the perfect home for its herd, but suddenly becomes separated by a volcanic eruption. To survive, players must rescue the lost members and build camps for their prehistoric animal friends through a combination of mission and jump-n-run gameplay. Throughout multiple game modes and the World Map, a variety of locations can be explored – the Ice Floes, Grassy Plains, Jungle, and Glacier – based on familiar settings within the blockbuster movie franchise.

The platform game, built atop the Unity 3D platform, will also feature a friends list, activity graph, leaderboards, and the opportunity for friends and families to visit each other’s camps and leave gifts behind.  As players learn to utilize special skills and master the collection of precious acorns and materials needed to construct camps, they will unlock new achievements and bonuses – including one level where players are able to take control of Diego, the lightning-fast saber tooth tiger, and race along a challenging obstacle course.

Ice Age Online is available in 10 languages worldwide. Players can access the game for free and play directly in their web browser. For more game news and updates on Ice Age Online, visit the official website at www.iceageonline.com.

This post was originally written by Gigi Rubin and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Fox Expands Breadth of Family Film Franchises

Twentieth Century Fox Consumer Products has announced plans to create worldwide, long-term brands out of Ice Age, Alvin and the Chipmunks, Diary of a Wimpy Kid, and Rio.

Ice Age Continental Drift 3-D is scheduled to hit theaters summer 2012, and Fox is planning consumer products based on the brand, including video games, stationery, and toys. Fox plans to release a style guide and new promotional concepts in the coming months.

Alvin and the Chipmunks Chipwrecked will also be in 3-D and is expected to release during 2011′s holiday season. Fox hopes to market the franchise as a year-round opportunity focusing on toys, stationery, interactive, and publishing. [Read more...]