Imports Dragon has received the worldwide rights and a collectibles license to a new National Hockey League (NHL) figures line. The new line will debut with 3-inch figures, 6-inch figures, and 10-inch deluxe figures of select NHL players as part of the first series’ launch this fall.
Imports Dragon has added five new members to its Toronto sales team following the successful expansion of its Caillou and Johnny Test product lines in the U.S. market, as well as the continued success of its Shopkins, The Trash Pack, and The Zelfs product lines.
The new additions to the sales team will be working under the leadership of Renee Lochhead, director of sales, who has more than 16 years of experience and joined the Import Dragon team this past July. Other additions include Danny Machado, who has more than 13 years of experience working at Wal-Mart, and Blake Turvey, who has more than 14 years of managerial and corporate development experience.
Gail Benham, Jason Kiss, and Tyler Patriquin round out the new sales team that will be working out of the company’s Mississauga headquarters.
Moose Toys has an impressive group of new licensees joining Shopkins’ licensed merchandise program for the U.S. and Canadian market. The new deals were brokered by The Licensing Shop Inc. Licensed products will include board games and puzzles from Pressman Toys, plush from Imports Dragon, novelty toys and trading card games from Bulls-i-Toys, art activity and craft products from Creative Kids, and more. The bulk of the products will be for the back-to-school season next year.
Shopkins hit retail shelves in June, and has since sold out in stores nationwide.
Imports Dragon has partnered with DHX Media to celebrate the 25th anniversary of Caillou. The company has also received the master toy license from DHX Media to manufacture and distribute exclusive Johnny Test products.
For the remainder of this year and throughout next year, Imports Dragon and DHX will host birthday parties and events across North America to celebrate Caillou’s 25th anniversary. To date, Imports Dragon has released new Caillou product with specially designed packaging to mark the anniversary.
Imports Dragon will also be releasing Johnny Test licensed toys throughout next year. Fans will be able to collect up to 80 figures of their favorite characters, battle with Johnny Test-themed water blasters, and test their luck with a Johnny Test Shocking Figure, which doubles as a game.
Across Canada, Imports Dragon posted impressive numbers during Easter weekend, breaking yearly sales records with the Trash Pack brand. Over 500,000 Trashies were sold over the course of the weekend, marking the beginning of a new Easter trend.
Each collectible Trashie figurine comes in three different colors and is named after some rotten delight found in the garbage. There are more than 100 Trash Pack characters to collect per series, including rare, ultra-rare, and glow-in-the-dark Trashies.
“If the trend continues as it has across the world, we can expect some more amazing results for series 5 and 6 coming out this summer and fall, respectively,” said Véronique Léonard, brand manager at Imports Dragon.
Moose Toys’ Canadian distributor Imports Dragon has announced the opening of The Trash Pack Play House at LaRonde, a Six Flags amusement park located in Montreal, Canada. The play house opened last weekend and plans to remain on-site for a two year period. Inside the play house, children can play games to win various Trash Pack collectible figurines, vehicles, and other related products and meet The Trash Pack’s mascot characters.
LaRonde is Eastern Canada’s largest amusement park. The facility, which opened as part of Expo ’67, today offers 40 rides and attractions, including the Goliath, one of North America’s highest and fastest roller coasters, and Le Pays de Ribambelle, an exciting and enchanting family area. More than 25,000 guests visit the park daily, amounting to more than 1 million visitors each year.