Guru Studio’s True and the Rainbow Kingdom toys are riding the rainbow slide into retailers around the world with the help of United Smile.
The product line features a collection of figures, playsets, puzzles, vehicles, plushes, and musical dolls based on the preschool series. The titular True and her companion Bartleby the Cat will be featured consistently throughout the collection, while other characters from the Rainbow Kingdom join the lineup.
“As consumer buying habits continue to evolve, we’re seeing fast-moving and adaptive companies gain the upper hand,” says Jonathan Abraham, vice president of sales and business development at Guru Studio. “In just a few short months United Smile has developed and tooled a really unique and robust product line that we’re very excited to share with kids this fall.”
Global distributors partnering with United Smile include Bandai in Spain, Imports Dragon in Canada and the U.S., Giochi Preciocci in Greece, Toyrrific in Israel, Token Toys in Mexico, First Group in the Middle East, and Big Balloon in Australia with the support of Haven Licensing, which will be launching the line exclusively at Target. Toys will be available at these retailers in the fall.
“We are really proud of this strategic partnership with Guru Studio,” says Josue Rosenzweig, CEO at United Smile. ”With the support of Netflix, local TV channels, and the brand’s growing success on YouTube, True and The Rainbow Kingdom has all the ingredients to become an evergreen property for retailers around the world.”
A full line of storybooks, activity books, and costumes have already released in North America. True and the Rainbow Kingdom has over four seasons streaming on Netflix worldwide, and has garnered over half a billion views on its YouTube channel.