Spring Sales Lead Slugterra Toy Line into Fall Expansion

press_still-Blakk_vs_EliKids all over the U.S. will soon be able to add to their slugslinging arsenal as a new range of Slugterra toys from Jakks Pacific hits shelves this fall. Based on the animated series produced by Nerd Corps Entertainment and currently airing on Disney XD, the expansion will see action figures, vehicles, stretchy slug flyers, and plush added to the current line of collectible slug figures and blasters with unique transforming darts. International rollout of the line will begin in Western Europe, the Middle East, and Latin America this fall.

Jakks Pacific is bringing more retailers on board this fall to support the line expansion. Worldwide, Jakks plans to coordinate the distribution of the product line to land at retail shortly after the series launches in each market.

The Emmy-nominated Slugterra launched on Disney XD in the U.S. in October, and quickly resonated with its core demographic of boys ages 6 to 11. Home video from Shout! Factory hit shelves in the U.S. in February, with a second volume slated for release this summer, and T‐shirts from Hybrid Apparel and sleepwear and socks from MadDog Concepts are set for a fall release. Internationally, Nerd Corps has been busy signing on agents and licensees to help support the toy rollout and global merchandising and licensing of the brand.  

Kids are involved in the world of collecting and slinging at an interactive level as well, with the iOS game Slug it Out! for iPad, iPhone, and iPod touch consistently ranking in the top 20 puzzle games in the App Store worldwide, and flash games Battle for Slugterra and Slug Run accumulating well over eight million plays to date.

S-K Victory Launches My Fairy Tale Academy Dolls

My Fairy Tale Academy, the new doll line from S-K Victory in which fairy tale princesses and characters converge in a modern-day high school setting, made its debut at the American International Toy Fair this week. Toting the latest cell phones, designer fashions, and hairstyles, teenage versions of favorite princess characters such as Snow White, Rapunzel, Belle, and Sleeping Beauty are re-imagined and re-styled in this original contemporary prequel to the classic tales from the original Junior Elf Children’s Books. The line is spearheaded by industry veteran, Ken Price, formerly of Jakks Pacific Inc., and his business partner Scott Coff.    [Read more...]

Cabbage Patch Kids and Jakks Pacific Help Build Voter Awareness

President Barack Obama and First Lady Michelle Obama, Vice President Joe 
Biden, Presidential Candidate Mitt Romney, and Vice Presidential Candidate Paul Ryan are recreated as highly unique and collectible Cabbage Patch Kids that will be auctioned on eBay starting Tuesday, October 30. All proceeds from the auction will go toward engaging and mobilizing political power for young people in the U.S. and will benefit Rock the Vote, a non-partisan, non-profit organization.

The 
exclusive Presidential Kids were created by Jakks Pacific, Inc., to raise awareness of this year’s
election with voters young and old and to celebrate the rich tradition and pop-culture relevance of the lovable and adoptable Cabbage Patch 
Kids. The Presidential Kids will be available for bidding on eBay Giving Works from October 30 to November 6 at cpkauctionforcharity.com.

Jakks Pacific is the master toy licensee for the Cabbage Patch Kids, and a variety of Cabbage Patch Kid products are now available at major retailers nationwide. Visit www.jakks.com for more information.

NantWorks, Jakks Pacific Enter Joint Venture

Jakks Pacific, Inc., and NantWorks, LLC, have entered into agreements to create a joint venture company, DreamPlay Toys, LLC, to develop, market and sell toys and consumer products incorporating NantWorks’ proprietary iD (iDream) image recognition technology.

This technology enables the consumer to instantly link the physical toy to video content, animation, and interactive game play. With the NantWorks’ downloaded iD Browser app, a consumer simply points to the DreamPlay toy or image to activate content on a smart phone or tablet device screen, instantly bringing the toy to life. Jakks Pacific plans to introduce a broad product line, which will combine this technology with new content.

The new line of toy products is expected to be introduced at next month’s Los Angeles Toy Fair and at the Consumers Electronics Show in Las Vegas in January. Jakks Pacific will be responsible for the development, marketing, sales, and distribution of toy products using NantWorks’ iD image recognition platform.

Jakks Pacific Partners with NantWorks and Maui Toys

Jakks Pacific, Inc., is partnering with NantWorks, LLC, to incorporate new image recognition technology into select product lines. Jakks will have the exclusive right to arrange for partnerships with other toy companies to make the image recognition platform available to them in the development, sale, and marketing of their toy products. There will be a profit-sharing arrangement for these third-party toy partnerships. DreamPlay Toys, the joint venture overseeing this technology integration, will also include a consumer products division.

Jakks has also announced its acquisition of Maui Toys. Jakks has acquired all of the shares of stock of the privately held toy company as well as its Hong Kong-based affiliate, A.S. Design Limited.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Pacific Acquires Maui Toys

Jakks Pacific, Inc., has acquired Ohio-based Maui, Inc., a manufacturer and distributor of spring and summer activity toys, outdoor sports toys, and impulse toys including Wave Hoop and Sky Ball products.

Jakks Pacific acquired all of the shares of stock of Maui, a 24 year old, privately held company, and its Hong Kong-based affiliate A.S. Design Limited.

The Company expects that the Maui acquisition will be accretive to earnings in 2013. The determination of the impact to 2012 is subject to completion of the purchase price allocation for 2012, which has not yet been completed.

This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Pacific Launches the Winx Club Doll Line

Jakks Pacific has launched the new Winx Club doll line available now at Toys “R” Us and Walmart. Girls and their families were invited to transform into Winx Club fairies and enjoy mini makeovers, delicious smoothies, and much more. Check out these photos from the event, held on July 19 in New York City!

Girls celebrate the launch of Jakks Pacific’s Winx Club product line with fairy makeovers.

Girls check-out the new product line at the launch event.

 

Girls sing with the Winx Club Rock Star Microphone.

Chris Byrne, “The Toy Guy,” interviews a little girl at the Jakks Pacific Winx Club product line launch event.

A little girl celebrates with “Bloom” from the Winx Club doll line from Jakks Pacific.

 

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Jakks Pacific, Nantworks Partner to Produce Next Generation of Interactive Toys

Jakks Pacific, Inc., and NantWorks, LLC, announced that they have signed a letter of intent to create a joint venture to develop, market, and sell next generation toys incorporating NantWorks’ proprietary image recognition technology. The new venture will be named DreamPlay Toys.

JAKKS Pacific will begin transforming its product line to incorporate the new image recognition technology, and will present the first examples at the International Toy Fair in Los Angelos in October. Children will be able to “activate” toys, and interact with them using smart phones or tablet devices in their homes and in stores. The NantWorks platform enables instant connections between physical toys, video, posters, books, games, and all other forms of media.

NantWorks will link Jakks’ toy products to content and animation on mobile devices through the image recognition platform, and JAKKS will have the exclusive right to arrange for partnerships with other toy companies to make the platform available to them in the development, sale, and marketing of their toy products. JAKKS and NantWorks will have a profit sharing arrangement for these third-party toy relationships.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Nerd Corps Brings Slugterra to Retail

Jakks Pacific, Inc., has signed a licensing agreement with Nerd Corps Entertainment, Inc., to manufacture, distribute, and market a line of toys based on the animated series Slugterra. The sci-fi action-comedy adventure series is set to air on Disney XD this fall with 39 half-hour episodes, plus 39 one-minute online “Slugisodes.”

The new toy line includes action figures and accessories, vehicles, playsets, role-play, novelties, and plush items. Jakks expects to launch the Slugterra-branded product line in North America beginning next spring, targeting kids ages 6 to 11.

This post was originally written by Ali Mierzejewski and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

JAKKS and CDI to Release Where’s My Water? Plush Line

Where’s My Water?, the international best selling app from Disney, will soon become a best selling toy. Disney Consumer Products (DCP) announced  that JAKKS Pacific, Inc., (JAKKS) and Creative Designs International, Ltd. (CDI), have teamed up to create a robust line of plush figures and novelty items that bring the game’s main characters to life.

Fans of the app can now collect the Where’s My Water? characters in an array of sizes. JAKKS and CDI will release plush versions of Swampy, Allie, and Cranky as 3-inch clip-ons and 7-inch, 10-inch, and 20-inch dolls. The companies will also launch a line of 2-inch figurines. Where’s My Water? toys from JAKKS and CDI are scheduled to be available this month at Toys “R” Us and Target.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.