Last month, Learning Express Toys (LE Toys) hosted a franchise-wide convention in San Antonio, Texas, that included store owners, store managers, home office employees, and vendors. During the event, LE Toys presented its vendors with awards.
The 2012 holiday season marks an important milestone for specialty toy franchise, Learning Express Toys. Founded by CEO Sharon DiMinico in 1987, the Massachusetts-based company is currently celebrating its 25th year at play. Originally started to raise money for a local nursery school, the franchise is now 135 stores strong and spread across 28 states. Despite its growth, Learning Express still maintains its identity as a genuine neighborhood toy store.
The franchise will be debuting a new website in the coming weeks, and creating online communities through social media platforms has become a priority on both the local and corporate levels. Most recently, the company released an online Skill Building Toy Guide for Children with Special Needs to help parents and caretakers find appropriate toys for the children in their lives.
From the makers of Zoob, Infinitoy is partnering up with Learning Express Toys this month for a Zoob-A-Thon in which young inventors will be provided with Zoob pieces to build their own creation. Each young inventor will have 100 pieces and a limit of 20 of each color to make their creation. Zoob’s goal is to work towards opening children, encouraging the use of their imagination. The winner will be mentioned in a special 2012 product and will also have their designs in the “Inventor’s Kit,” including creations, pictures, and inspirational stories.