Macy’s BalloonFest Shows Off Giant Inflated Versions of Popular Toys

BalloonLineupOn Saturday, kids product luminaries such as Eruptor from Activision’s Skylanders, Mattel’s Thomas the Tank Engine, the Red Mighty Morphin Power Ranger, and Pokemon International’s Pikachu crossed paths—though not literally—at Macy’s BalloonFest in Queens, N.Y. The event, which took place at Citi Field, featured a test flight of the newest giant character balloons that will premiere at the 88th Annual Macy’s Thanksgiving Day Parade.

A total of six new character balloons took flight for the first time, directed by Macy’s flight management team and handled by hundreds of volunteers. The newest balloons include Thomas the Tank Engine, the largest and heaviest balloon ever to be featured in the parade; the Weinstein Company’s Paddington, which at 77.5 feet is the longest balloon to date; and Eruptor, which features a paint job requiring more than 40 gallons of fluorescent paint and five barrels of glitter.

GoldieBlox Joins the 88th Annual Macy’s Thanksgiving Day Parade

GoldieBlox FloatGoldieBlox will bring its design and engineering toys to life at the 88th Annual Macy’s Thanksgiving Day Parade. The toymaker’s new float, titled The Girl-Powered Spinning Machine, will transform GoldieBlox toys into larger-than-life form in an elaborate, creative, and brightly colored machine.

“The Macy’s Thanksgiving Day Parade is an iconic celebration and we’re thrilled to join the line-up this November with the first-ever float that is specifically designed to showcase the principles of engineering,” said Debbie Sterling, the founder and CEO of the company. “Macy’s Parade floats are the ultimate engineering spectacle, and relatable to kids everywhere. We can’t wait!”

The engineers and craftspeople at Macy’s Parade Studio worked closely with the GoldieBlox team to design and build the float as three distinct stages. It will use kid power to spin, pull, and rotate a myriad of elements from giant pinwheels and parachutes to jogging wheels.

Kidz Bop Announces Grand Prize Winner of Annual Kidz Star USA Talent Search

Kidz Bop has announced that 15-year-old Dallas Wayde is the grand prize winner of its annual Kidz Star USA Talent Search, America’s biggest national talent competition for kids ages 15 and under. As part of the grand prize, the Dallas native won a recording contract from RCA Records. The KIDZ Star USA Grand Finale event showcasing Dallas’s big win premieres across VEVO. Recording artist Gavin DeGraw mentored this year’s contests, and Nickelodeon star Ashley Argota hosted the series. To check out all the episodes in the Kidz Star USA series, visit VEVO: KIDZ Star USA. [Read more...]

Paul Frank’s Julius Joins the Macy’s Thanksgiving Day Parade

The Macy’s Thanksgiving Parade is about to start monkey-ing around! Paul Frank’s Julius will premiere as a larger-than-life character balloon during Macy’s upcoming annual holiday event.

With help from Macy’s Parade Studio and Paul Frank Industries, Julius will transform into a giant helium balloon measuring more than 40 feet tall. Around 3.5 million spectators at the parade will see firsthand Julius’s inaugural flight, while an additional 50 million viewers nationwide will watch it on television.

Following his flying debut, Julius will star in his own seasonal animated special about the true meaning of Christmas. Julius fans that can’t wait for the parade can keep busy with interactive experiences at Paul Frank online.

Saban’s Samurai Power Rangers will also return to the parade and will escort the giant Earth balloon. The 2011 Macy’s Thanksgiving Parade will air on Thursday, November 24 on NBC, from 9 a.m. to 12 p.m in all time zones.


New Power Rangers to Debut at Macy’s Thanksgiving Parade

The newest Power Rangers, the Samurai, will make its U.S. debut at the 84th Annual Macy’s Thanksgiving Day Parade, to be held November 25 in New York City. Using their Samurai powers, which give them control over the elements of Fire, Water, Sky, Forest, and Earth, the Rangers will take their first journey together as they escort the Planet Earth balloon through the streets of Manhattan.

The Power Rangers franchise was acquired by Saban Brands earlier this year. Forty episodes of Power Rangers Samurai are currently in production and will premiere on Nickelodeon and Nicktoons in North America early next year.  After the Macy’s Parade, fans can tune in to Nickelodeon for a special first look at the new series.