Sweet Suite 2016

Bratz Announces Exclusives for Target, Wal-Mart

MGA Entertainment Bratz ReturnsThe Bratz line of fashion dolls, from MGA Entertainment (MGAE), is arriving at retailers with new products, apparel, and accessories. In addition to the four classic Bratz doll characters, Target guests can customize their own doll through the Create-A-Bratz experience on target.com.

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TIA Announces Business-Savvy Line-Up of Speakers for Fall Toy Preview

Fall Toy PreviewAs reported by the Toy Industry Association (TIA), speakers at this year’s Fall Toy Preview include Mark Cuban, the Dallas Mavericks owner and billionaire investor from the hit TV show, Shark Tank. He will deliver his address at the Women in Toys Empowerment Day, a mentoring and networking event for female business owners taking place on October 5, the day before Fall Toy Preview officially opens its doors.

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Bratz Relaunches with New Look and Digital Content

MGA Entertainment Bratz ReturnsMGA Entertainment (MGAE) has re-launched Bratz, which returns to stores with a new brand mantra: It’s good to be yourself; it’s good to be Bratz.

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Jakks Pacific Partners with Skechers on New Line of Twinkle Toes Dolls

Jakks,TwinkleToesDollSkechers USA Inc. has partnered with Jakks Pacific Inc. to launch a new line of dolls based on Skechers’ popular Twinkle Toes character. The initial launch includes four unique dolls that stand 6.5 inches in height, and are dressed in colorful, fashion-forward outfits and light-up Skechers Twinkle Toes shoes.

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Thunderbirds Are Go Toys Take Off in Australia

Thunderbirds Are GoMerchantwise, ITV Studios Global Entertainment’s appointed licensing agency in Australia, has announced strong toy and DVD sales, as well as a host of new licensing and retail partners, for the TV series Thunderbirds Are Go in Australia.

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WowWee Is Ready to REV on August 1

WowWee,REVThe new REV, or Robotic Enhanced Vehicles, brand from WowWee will launch on August 1. Consumers can pre-order it now on target.com with a special smart ramp accessory included during the promotional period.

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KidKraft Acquired by MidOcean Partners

kidkraft logoMidOcean Partners has acquired KidKraft Inc., whose innovative portfolio includes dollhouses, play kitchens, wooden toy trains, children’s furniture, and other products. Its items are carried by Amazon, Wal-Mart, Toys “R” Us, Target, as well as independent toy stores.

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Playmation Marvel’s Avengers Now Available for Pre-Order

Playmation,MarvelAvengersPlaymation Marvel’s Avengers, from Disney Consumer Products and Interactive Media (DCPI) and Hasbro Inc., is now available for pre-sale from select retailers. The Playmation Marvel’s Avengers Starter Pack, Smart Figures, and Prowler Bot are available to pre-order online at amazon.com, bestbuy.com, gamestop.com, target.com, toysrus.com, and walmart.com, as well as disneystore.com and at select Disney Store locations in the U.S. and Canada.

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Playmation Marvel’s Avengers Now Available for Preview at Select Disney Stores

Playmation Shoot (TBD)Kids and parents can now experience Playmation Marvel’s Avengers for the first time at participating Disney Store locations, where two- and five-minute training sessions are available daily. For those who want to take part in an expanded experience, 30-minute Avengers Gear Orientations are available on Saturdays and Sundays by reservation only. During the longer Avenger Gear Orientation, kids and parents can learn more about the Avenger Gear, follow instructions from JARVIS, and interact with other participants to complete missions and adventures.


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Lincoln Logs Production Returns to the U.S. with 11 New Sets

Lincoln Logs Horseshoe Hill Station

Lincoln Logs Horseshoe Hill Station

Pride Manufacturing, located in Burnham, Maine, is producing the latest products in the Lincoln Logs line. Part of the K’NEX family of brands, they have been included in K’NEX’s toy line for this year.

The Horseshoe Hill Station set is available now; all other items will be available at retailers this fall. All products are recommended for kids ages 3 and up. The full line is as follows:

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