China Toy Fair


WIT Honors Outstanding Business Leaders with 10th Annual Wonder Women in Toys, Licensing & Entertainment Awards

At a February 18 dinner attended by more than 400 executives, Women in Toys (WIT) celebrated 10 visionary women business leaders with the 2014 Wonder Women in Toys, Licensing & Entertainment Awards. The award recipients are: Kiyomi Haverly of Mattel, Global Brands; Naz Cuevas of Rovio Entertainment Inc. and Donna Tobin of Hasbro Inc.; Rita Raiffe, design director at Gund; Stefanie Barone of M.Z. Berger & Co.; Susie Lecker of Fisher Price; Michele Litzky of Litzky Public Relations; Joan Packard Luks of The Seranata Group; Christina Jansa of Target; and Debra Sterling of GoldieBlox.

With support from major sponsors including Nickelodeon and Bandai, WIT also granted six scholarships to future toy industry leaders at toy design programs in universities worldwide.

Toy Fair 2014 Shows Increase in Attendees, Double-Digit Rise in International Visitors

Last week’s American International Toy Fair in New York City drew nearly 26,500 toy professionals from 94 countries, and boasted a record-breaking 414,060 net square feet of exhibit space. According to the Toy Industry Association (TIA), Toy Fair 2014 also welcomed an 11 percent surge in international buyers, an 8 percent rise in exhibitors, and a 5 percent spike in overall attendees, bringing the total attendance to 26,493.

There was an estimated 1,153 exhibiting manufacturers, distributors, importers, and sales agents, and nearly 10,000 buyers from more than 5,000 retail outlets, including delegations from Amazon, Target, and Toys “R” Us. Members of top press outlets including Associated Press, The Wall Street Journal, Huffington Post, and The New York Times scouted top toy trends.

Next year’s Toy Fair has been scheduled for February 14 to 17, and will once again take place at the Jacob K. Javits Convention Center. Show information will be available in the coming months at www.ToyFairNY.com.

Disney Celebrates Valentine’s Day With Mickey and Minnie Collection

Feb10.ValentinesA new line of Disney Mickey Mouse and Minnie Mouse products are rolling out just in time for Valentine’s Day. The collection includes fashion, accessories, and sweets in a number of stores.

The “So Sweet” collection is available at Target, featuring chocolate-filled mugs and chocolate covered pretzels. Children’s Mickey and Minnie graphic tees and accessories will be available at Macy’s, Children’s Place, Target, and the Disney Store. Women’s Mickey and Minnie tees are available from Delia’s, Wet Seal, and the Disney Store. Hallmark also has Valentine’s Day cards featuring the couple along with the “itty bitty” plush collection.

Target Kicks Off Cyber Week with Deals and Digital Savings

Target LogoTarget’s Cyber Week event will kick off Sunday, December 1, where more than 100,000 items will be on sale throughout the week, including category-wide deals on toys. Deals include:

  • On Cyber Monday (December 2), thousands of toys at buy one, get one 30 percent off plus free shipping
  • Buy one, get one 30 percent off Monster High and Transformers licensed toys during Cyber Week (December 1 to 7)

Target is also extending free shipping on more than 300 toys throughout the holiday season, and by using a REDcard credit or debit card, guests will receive 5 percent off purchases and free shipping at target.com.

New Disney Infinity Figures, Power Discs Arrive for the Holidays

DisneyInfinity.VanellopeDisney Interactive has released a holiday line-up of Disney Infinity figures and Power Discs. Among the new character additions to the game’s Toy Box mode are Rapunzel from Tangled, Wreck-It Ralph and Vanellope from Wreck-It Ralph, and Anna and Elsa from the upcoming Frozen.

The product highlights and U.S. release dates and details are listed below:

Rapunzel: With beautiful long locks, fierce determination, and signature frying pan, Tangled’s Rapunzel is powerful and has a unique style of combat. Available at Walmart between November 22 and December 31.

Wreck-It Ralph: Ralph uses his wrecking abilities and 8-bit cherry bombs to defeat enemies. Available at Best Buy between November 22 and December 31.

Vanellope: The Sugar Rush racer brings her Glitch ability, which allows her to teleport short distances and glitch out other characters. Available at Target between November 24 and December 31.

Frozen Toy Box Pack: Featuring Anna, Elsa, and two hexagonal power discs. Anna uses her grappling hook to get to hard-to-reach places and her shovel to defeat enemies, while Elsa utilizes magical ice abilities. National release set for November 26.<!-more–>

In addition, 20 new Power Discs will enter circulation, including “rare” versions. Circular Power Discs give characters special power-ups, while Hexagonal Power Discs unlock special gadgets, vehicles, and themes.

The Circular Discs include Ralph’s Power of Destruction, Dr. Doofenshmirtz’s Damage-inator!, Electro-Charge, Star Command Shield, and User Control. The Hexagonal Discs include Flamingo Croquet Mallet, Frankenweenie: Victor’s Experiments, Frozen: Frozen Flourish, Frozen: Chill in the Air, Nightmare Before Christmas: Halloweentown Sky, Pizza Planet Delivery Truck, and more. Rare Hexagonal Discs include: Electric Mayhem Bus, Condor Wing Glider, and Hook’s Ship from Peter Pan Ride.

Walmart Matches Competitors’ Black Friday Deals One Week Early

logo-walmartHoliday shoppers don’t have to wait until Black Friday to start shopping for deals at Walmart. At of 8 a.m. on November 22, Walmart has started a pre-Black Friday savings event in stores and online, lowering the prices on popular toys and electronics, to match select Black Friday offers from Target, Toys “R” Us, and Best Buy one week early.

The retailer also extends its Christmas Ad Match to walmart.com customers. Customers who purchase an item on walmart.com, and find a lower price in a local competitor, can email christmasadmatch@walmart.com and receive the difference on a gift card. The same policy is in place for customers at Walmart stores for items purchased November 1 through December 24, excluding Thanksgiving Day and Black Friday.

Examples of toys and electronics that are part of Walmart’s pre-Black Friday saving event, while supplies last, include LeapPad 2, Little Tikes Cozy Coupe, Nerf Rebelle Crossbow, Monopoly Board Game, Hot Wheels Single Car, Skylanders and Disney Infinity Starter Packs, and select PS4 and Xbox One video games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4. [Read more...]

Snoopy Sno-Cone Machines Recalled Due to Risk of Mouth Injury

SnoopySnoConeMachineCra-Z-Art Snoopy Sno-Cone Machines with one of three batch numbers–BCH003005A28-0812, BCHTRU001A17-0812, or BCHTRU004A16-0712—printed on the back of the white plastic doghouse and on the side of the box have been recalled. A brass rivet can fall out of the sno-cone machine’s ice-shaving cylinder and into a sno-cone, posing a risk of injury to the mouth or teeth.

The plastic sno-cone machines are white in the shape of a doghouse with a red roof and red shovel. Snoopy is on the doghouse and Charlie Brown and Lucy images are on the front along with a snowman. A metal ice-shaving cylinder in the middle of the sno-cone machine dispenses ice shavings out of the front. The words “Snoopy” and “Sno-Cones” are on the front of the machine, and “Cra-Z-Art” is on the back.

LaRose Industries LLC has received 64 reports of brass rivets falling out of the sno-cone machine’s ice-shaving cylinder, but no injuries have been reported. Consumers should stop using the recalled sno-cone machines immediately and contact LaRose Industries for a free repair kit, which includes a new ice shaving cylinder. The recalled sno-cone machines should not be returned to the store where purchased.

The machines were sold at Barnes & Noble, Target, and Toys “R” Us stores nationwide and online at www.amazon.com from September 2012 through July of this year.

Kaboom! Secures Branded Retail Space Across Canada

Oct21.OctonautsDVDCollectionkaboom! Entertainment has secured dedicated retail space across all of Canada’s 125 Target branches for its Treehouse Presents releases. The exclusive spaces will launch November 5 and will host releases coming through the Treehouse Presents DVD label, jointly created by Corus and Phase 4 Films.

Brands, including OctonautsMy Big Big Friend, Franklin & Friends, Toopy & Binoo, Chuggington, and The Bernstain Bears will be included in Target’s first line of exclusive Movie Night packaging, and kaboom! will be creating downloadable activities, recipes, and games for each release.

PowerA Releases Skylanders Swap Force Licensed Accessories

SkylandersPowerA

PowerA, an industry leader in video game and mobility accessories, has announced the availability of new accessories for the game Skylanders Swap Force. PowerA has been making accessories for Skylanders franchise for the last three years. With storage solutions that double as play sets, to high-quality third party video game controllers, PowerA has something for every Skylanders fan.

The new accessories and cases include:

These Skylanders Swap Force accessories, and more storage, transport, and mobility cases are available at major retailers including Amazon.com, Best Buy, Fred Meyer, Target, Toys”R”Us, Walmart and more.

All Things Equal Launches Klondike Bar Game

Klondike-ComponentsAll Things Equal, maker of the Loaded Questions and Awkward Family Photos games, has partnered with Klondike for the new board game, What Would You Do for a Klondike Bar? The game dares families and friends to conquer hundreds of creative, courageous, and cockamamie challenges in the name of the slogan.

The 300 head-to-head challenges require quick thinking, creativity, and a willingness to laugh at yourself and with others. Players will find themselves asking for a date while grunting like a caveman, coming up with a funny new use for bacon, quickly answering a provocative trivia question or completing an absurd trivial act for a chance to win one of the six Klondike bar flavors needed to win the game. The reward for besting fellow players is a take-home champion card and bragging rights. The What Would You Do for a Klondike Bar? board game is now available at Amazon.com, and will debut at Fred Meyer, select Target and Toys “R” Us locations, and specialty stores later this year.