Dynacraft’s soon-to-be-released, battery-operated children’s ride-on, the Tonka Mighty Dump, made a special pre-release appearance on February 28 at petitePARADE’s Kids Fashion Week, which was located at Bath House Studios in New York City. [Read more...]
JMPR Public Relations Inc. has been retained by Funrise Inc. to handle media relations duties for its Tonka-branded products under license from Hasbro. JMPR will work with Funrise’s internal marketing team to help develop strategy and implement consumer engagement programs, new product launches, and special events. JMPR will also be responsible for leading a broad range of media outreach initiatives, including the promotion of Tonka Motorsports’ involvement with racing series and sponsorship of drivers. [Read more...]
The Toy Industry Association will induct Pat Feely, chairman of the Toy Industry Foundation and retired CEO of Radica Games Ltd., and the late Leslie Berger, founder of Cardinal Industries Inc., into the Toy Industry Hall of Fame. The induction ceremony will be held on Feb. 13 in conjunction with the annual Toy of the Year Awards to kick off the 112th North American International Toy Fair.
Feely and Berger have been chosen in recognition of their contributions to the toy industry and the impact they have had on children through a commitment to toys and play, according to the TIA. They will join 67 others who have been inducted since it was established in 1984.
Feely has been in the toy industry for 37 years and engineered a turnaround and expansion of Radica Games and Tonka. He has been serving as chairman for the Toy Industry Foundation for the past eight years. In addition, he has served as chairman of the TIA for two years and was an advisor to the TIA Board of Directors for six years, where he helped form the TOTY Awards program and diversify the TIA Board.
The late Leslie Berger founded Cardinal Industries, one of the oldest privately owned toy businesses in the U.S. He served on the Toy Manufacturers of America, now called TIA, board for several years. He also secured the license to General Hospital from ABC in the early 80s.
BreyerFest Silver Jubilee, the annual fan festival and horse fair hosted by Breyer Animal Creations, which makes realistic horse models for play and collecting, returns for its 25th year. The three-day event is scheduled for July 11 to 13 at Kentucky Horse Park in Lexington, Ky.
This year, special guests will include Waller Farms’ Novelisto D, the equine star of Winter’s Tale; and TJ, equine star of Hidalgo, along with trainers Cari Swenson and Rex Peterson. Knights of Iceland, a group of Icelandic horses, will be on-hand to perform their native gait, the tolt, at high speeds in formation. There will also be portrait model horses on-hand.
On the evening of July 12, BreyerFest will host the BreyerFest Celebration of Horses, starring Gala of the Royal Horses, which captures the beauty and maneuvers of baroque horse breeds favored by European royalty. Performers will include Andalusians, Friesians, Lipizzaners, and Arabian stallions. [Read more...]
The BreyerFest Silver Jubilee, Breyer Animal Creations’ 25th annual festival for fans of model horses as well as horse lovers, will be held from July 11 to 13 at the Kentucky Horse Park in Lexington, Ky.
This year’s BreyerFest Celebration Horse is the Friesian Gooitzen fan Teakesyl, imported from Holland by Siren Song Stables. Gooitzen’s record includes 130 career wins and 15 World Champion titles. Gooitzen will be presented at BreyerFest by Emmy Award-winning television star, fashion designer, and horseman Carson Kressley and the Bruggeworth family. In addition, a limited edition collectible Breyer model of Gooitzen fan Teakesyl is included with every three-day ticket purchase to BreyerFest. [Read more...]
Funrise Toys and Hasbro bring even more toughness to the Tonka brand with the larger than life Tonka T-Rex. Standing at 12 feet high and weighing 10,000 pounds, this massive, fully lifted truck brings the original Tonka truck to life.
The monstrous vehicle will make appearances at various auto shows and marketing events across the U.S., and will also play an integral role in holiday toy drives, family events, parades, and off-road events. Stay updated on all of the upcoming events in your area by following Tonka on Facebook.
Galpin Auto Sports (GAS), Kelderman, Highway Products, Banks Power, Toyo Tires, American Force, Bushwacker, Fab-Fours, Warn, JL Audio, Kenwood, and Katzkin helped Funrise bring this Tonka truck to life.
Tonka, the Hasbro brand that for 65 years has been best known for its line of toy trucks for children, will soon grace the big screen in a fully-animated motion picture to be produced by Sony Pictures Animation, Hasbro, and Happy Madison Productions.
The film will also be produced and developed by Goldner and Hasbro’s senior vice president and managing director of motion pictures, Bennett Schneir, and will be written by Fred Wolf.
The new Tonka project is in addition to several others in the works between Sony Pictures and Hasbro. Sony Pictures is developing motion pictures based on Hasbro’s Risk and Candy Land brands. Candy Land is also a Happy Madison project.
Tonka has been the bestselling toy truck globally since 1947.
This post was originally written by Loren Moreno and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.