New Tween-Targeted Video Review Site Debuts

KidzVuz.com, a new video review website for tweens, has launched. Designed specifically for kids ages 7 to 12, KidzVuz allows tweens to create their own video review content in a safe, parent-friendly environment. The website aims to encourage creative thinking and provides the tools necessary to learn about video creation. The website is fully monitored by a panel of parents and is COPPA compliant. Inappropriate videos and comments, as well as personal information, are never allowed or posted.

The website features an integrated webcam, a film school that teaches kids how to make videos, fan clubs, and social media features that allow kids to create communities based on shared interests. With each review or comment, kids can earn badges and points, complete missions, and score on the leader board, all powered by Badgeville.

YooHoo & Friends Expands into Tween Market

Aurora World, Inc. is expanding its YooHoo & Friends brand into the tween category. New YooHoo & Friends products will include plush, stationery, fashion accessories, decorations, and “snaps.”

Aurora’s “snaps” are approximately one inch in diameter, and can be mixed and matched and fastened to items such as lanyards, totes, accessories, and more.

The six new YooHoo & Friends plush animals include Shooga the Sugar Glider, Lemmee the Lemur, Hapee the Lesser Panda, YooHoo the Bush Baby, Chewoo the Red Squirrel, and Pammee the Fennec Fox. The plush are available in five or eight inches and make a sound when squeezed. Each sports a headband or flower and is embroidered with hearts, peace signs, or words such as “love” and “peace.”

The company is also releasing the YooHoo & Friends Fun Center collection, which includes stationery such as a spiral notebook and doodle pad, decorative accessories such as sticker rolls, and fashion accessories such as an accessory case, laser cut bracelet, and lanyard.